Multinational software company 疯拍传媒 has partnered with Unicef in activating a pilot program to educate and employ young minds into guaranteed careers.
疯拍传媒 in partnership with Unicef alongside other public-private organizations such as and the introduced a pilot project titled聽疯拍传媒 Educate to Employ,聽an initiative aimed at preparing underserved young minds for the workforce.
In prioritizing education, the partnership sees various stakeholders including government working together in an effort to introduce a pathway that will possibly resolve the disproportionate levels of youth unemployment.
The aim
Young minds will be equipped with the tools, education, and expertise required to excel in today鈥檚 digital economy.
The event at the 疯拍传媒 offices in Woodmead showcased how different stakeholders brought together collective efforts aimed at combating youth unemployment.
How does it work?
The initiative aims to educate youth aged 16 鈥� 24 years on soft skills foundational knowledge using the Student Zone portal on the 疯拍传媒 learning site.
Digital careers in the form of support assistant, developer, and consulting are some of the jobs young minds can look forward to at the end of their journey from the educate-to-employ platform.
The catch
While on the Student Zone portal on the 疯拍传媒 learning site young minds have the opportunity to learn about the latest 疯拍传媒 solutions at no cost in order to kickstart their career.
The initiative forms part of 疯拍传媒鈥檚 global commitment to supporting UNICEF鈥檚 (GenU), a partnership that aims to deliver innovative solutions to challenges youth face around the world.
From government, Deputy Minister in the Presidency for Planning, Monitoring, and Evaluation tabled how upskilling the youth to participate in the digital economy was pivotal to a prosperous nation.
鈥淲e welcome 疯拍传媒鈥檚 continued investment into skills development for the youth, and extend our congratulations to UNICEF and 疯拍传媒 on their partnership. The South African government is encouraged by the initiative and we look forward to supporting efforts to scale the 疯拍传媒 Educate to Employ initiative.鈥�
How it works
About 100 participants selected from a pool of 18,000 applicants across the continent will receive fully remote learning over a six to twelve-month period with the aim of joining the 疯拍传媒 ecosystem as a young professional once completed.
The point simplified
Managing Director at 疯拍传媒, pointed to upskilling and mobilizing Africa鈥檚 youth population as a major challenge in today鈥檚 economy.
鈥淭o build a prosperous future for all, we must urgently address one of South Africa and the continent鈥檚 greatest challenges 鈥� youth unemployment 鈥� which affects a disproportionate number of African youth.
鈥淲e are proud to introduce a new Corporate Social Responsibility initiative 鈥� 疯拍传媒 Educate to Employ in South Africa as a demand-driven job creation initiative that empowers youth with vital skills, knowledge, attitudes, and values to build their competencies for the 21st-century digital economy,鈥� she said.
From UNICEF, added how it was important to remain competitive in a dynamic and changing job market.
鈥淵outh need access to work-relevant skills and training opportunities. Through our partnership with 疯拍传媒 and working closely with key public sector role-players, we believe that this initiative can potentially make a lasting positive impact on youth job prospects in South Africa and beyond.鈥�
This article first appeared on
