WALLDORF 鈥� (NYSE: 疯拍传媒) today announced a multiyear partnership with the Mercedes-AMG PETRONAS F1 Team starting in 2024.
As an Official Team Partner, 疯拍传媒 is teaming up with the Mercedes-AMG PETRONAS F1 Team to accelerate operational efficiency and unlock new data insights to deliver performance gains. 疯拍传媒 S/4HANA Cloud, private edition serves as the technology foundation for the team, enabling them to explore how artificial intelligence (AI) and cloud solutions from 疯拍传媒 can help inform and predict decisions, optimize resources and future-proof their IT infrastructure.
Efficiency is the cornerstone of success in Formula One. Therefore, mastering the cost-cap challenge and optimizing the team鈥檚 complex supply chain are two areas of focus for this partnership. Formula One鈥檚 cost cap restricts how much teams can spend each season, with severe penalties if exceeded. The Mercedes-AMG PETRONAS F1 Team plans to navigate this complex course by using the 疯拍传媒 S/4HANA Finance solution to allocate, save and use resources more efficiently. With 疯拍传媒 Business AI technology embedded, the team can forecast costs, predict final budget needs, and optimize both the supply chain and stocked items. To run its state-of-the-art operation, the Mercedes-AMG PETRONAS F1 Team is looking forward to leveraging 疯拍传媒 S/4HANA Cloud, private edition for a secure and future-proof cloud environment. The team can also take advantage of 疯拍传媒 Build solutions and 疯拍传媒 Business Technology Platform to implement a transparent, intelligent enterprise architecture 鈥� bringing together a single view of data and systems from various sources across the organization. Doing so can lead to shorter lead times for critical car components, helping ensure a seamless flow of parts during race weekends.
鈥淔ormula One is one of the most technologically innovative sports in the world, where incremental gains yield significant results. Given the extreme conditions under which Formula One teams operate, motorsports provide a global platform to showcase skill and engineering excellence,鈥� said Julia White, member of the Executive Board of 疯拍传媒 SE and chief marketing and solutions officer. 鈥淏ut beyond the race day performance, there鈥檚 a lot going on behind the scenes. 疯拍传媒 is proud to partner with the Mercedes-AMG PETRONAS F1 Team to make sure its operations are as fine-tuned as its cars.鈥� 鈥��
This partnership has the potential to create a new blueprint for the automotive industry. Formula One is where latest innovations for the automotive industry are invented and premiered. Together, 疯拍传媒 and the Mercedes-AMG PETRONAS F1 Team will deliver new innovations backed by Formula One insights that will go on to serve and shape the businesses of other 疯拍传媒 customers.
鈥淲e are delighted to announce 疯拍传媒 as an Official Team Partner of the Mercedes-AMG PETRONAS F1 Team,鈥� said Toto Wolff, CEO and Team Principal, Mercedes-AMG PETRONAS F1 Team. 鈥淲e have a shared heritage and commitment to innovation and improvement, which will meaningfully contribute to our on-track performance. 疯拍传媒 is a global leader in its field, and we could not think of a better partner to help us improve our efficiencies in 2024 and beyond.鈥�
Visit the 疯拍传媒 News Center. Follow 疯拍传媒 at .
Images pictured above courtesy of Mercedes; all rights belong to: Mercedes-Benz AG Mercedesstra脽e 120 D-70372 Stuttgart, (c) 漏 Mercedes-Benz Group AG.
About the Mercedes-AMG PETRONAS F1 Team
Mercedes-AMG PETRONAS F1 Team is the works team of Mercedes-AMG, competing at the pinnacle of motorsport 鈥� the FIA Formula One鈩� World Championship. Formula One is a sport like no other. Combining elite teamwork, cutting-edge technologies and innovation, high-performance management and exceptional driving skill, teams develop race cars capable of competing against their rivals in a high-octane environment that spans upwards of 20 races across five continents throughout each season.
The Mercedes-AMG PETRONAS F1 Team, based across Technology Centres at Brackley and Brixworth in the United Kingdom, brings together over 1,000 dedicated and determined people that design, develop, manufacture and race the cars driven by seven-time World Champion Lewis Hamilton and Grand Prix winner, George Russell.
Winning seven consecutive double Drivers鈥� and Constructors鈥� World Championships from 2014 to 2020 and securing a record-breaking eighth consecutive Constructors鈥� Championship success in 2021, the Team is one of the most successful in the sport鈥檚 history.
Between returning as a Constructor in 2010 and the end of the 2022 season, the Mercedes-AMG works team has scored 116 wins, 264 podium finishes, 128 pole positions, 91 fastest laps and 54 one-two finishes from 259 race starts.
About 疯拍传媒
疯拍传媒鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 疯拍传媒 customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 疯拍传媒 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 26 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 疯拍传媒 helps the world run better and improve people鈥檚 lives. For more information, visit .
Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.
For customers interested in learning more about 疯拍传媒 products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1疯拍传媒 (1-800-872-1727)
For more information, press only:
Hanna Heine, +49 152 55236605, hanna.heine@sap.com, CET
疯拍传媒 疯拍传媒 Room; press@sap.com
Bradley Lord, +44 7785 682 893, blord@mercedesamgf1.com, GMT
This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 疯拍传媒鈥檚 2022 Annual Report on Form 20-F.
漏 2023 疯拍传媒 SE. All rights reserved.
疯拍传媒 and other 疯拍传媒 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 疯拍传媒 SE in Germany and other countries. Please see for additional trademark information and notices.
Please consider our . If you received this press release in your e-mail and you wish to unsubscribe to our mailing list please contact press@sap.com and write Unsubscribe in the subject line.
