WALLDORF, Germany & SUNNYVALE, Calif. 鈥� Today, (NYSE: 疯拍传媒) and Google Cloud announced an extensive expansion of their partnership, introducing a comprehensive open data offering designed to simplify data landscapes and unleash the power of business data.
- New Offering Will Unite 疯拍传媒 with Google Cloud鈥檚 Data and Analytics Technology, Making Enterprise Data More Open and Valuable and Advancing Enterprise AI Development
The offering enables customers to build an end-to-end data cloud that brings data from across the enterprise landscape using the solution together with Google鈥檚 data cloud, so businesses can view their entire data estates in real time and maximize value from their Google Cloud and 疯拍传媒 software investments.
Data is the cornerstone of digital transformation and AI development. Organizations spend significant resources building complex data integrations, custom analytics engines, and and natural language processing (NLP) models before they start to realize value from their data investments. Data originating from 疯拍传媒 systems, in particular, is among organizations鈥� most valuable assets and can contain critical information on supply chains, financial forecasting, human resources records, omnichannel retail and more. 疯拍传媒 Datasphere combines this mission-critical data with data from across the enterprise landscape, regardless of its origin. Being able to combine 疯拍传媒 software data and non-疯拍传媒 data on Google Cloud from virtually any other data source, means organizations can dramatically accelerate their digital transformation with a fully defined data foundation that retains complete business context.
鈥淏ringing together 疯拍传媒 systems and data with Google鈥檚 data cloud introduces entirely new opportunities for enterprises to derive more value from their full data footprints,鈥� said Christian Klein, CEO and member of the Executive Board of 疯拍传媒 SE. 鈥湻枧拇� and Google Cloud share a commitment to open data and our extended partnership will help break down barriers between data stored in disparate systems, databases and environments. Our customers not only benefit from the business AI already built into our systems, but also from a unified data foundation.鈥�
鈥湻枧拇� and Google Cloud now offer an incredibly comprehensive and open data cloud, providing a foundation for the future of enterprise AI,鈥� said Thomas Kurian, CEO, Google Cloud. 鈥淔ew resources are as important to digital transformation as data. By deeply integrating 疯拍传媒 software data and systems with our data cloud, customers will be able to utilize our analytics capabilities as well as advanced AI tools and large language models to find new insights from their data.鈥�
疯拍传媒 and Google Cloud鈥檚 new open data offering complements the RISE with 疯拍传媒 solution and will enable customers to:
- Access business-critical data in real time: The integration between 疯拍传媒 Datasphere and Google Cloud BigQuery allows customers to access their most critical data in real time without data duplication. This joint offering can unify data from 疯拍传媒 software systems, such as 疯拍传媒 S/4HANA and 疯拍传媒 HANA Cloud, providing organizations with a comprehensive view of their most important data on Google data cloud.
- Simplify data landscapes: 疯拍传媒 and Google Cloud co-engineered powerful data replication and federation technologies, which allow businesses to integrate 疯拍传媒 software data with BigQuery environments and leverage 疯拍传媒 and Google Cloud鈥檚 leading data analytics capabilities. Now, customers can federate queries across 疯拍传媒 Datasphere and BigQuery to blend data from 疯拍传媒 and non-疯拍传媒 software. This eliminates common data silos from sources that span marketing, sales, finance, supply chain and more. For example, customers with wholesale business distribution models can now have full visibility into their products as they go through the sales pipeline and reach customers.
- Create trusted insights with Google Cloud鈥檚 advanced AI and machine learning (ML) models: Businesses will be able to use Google鈥檚 AI and ML services to train models on data from 疯拍传媒 and non-疯拍传媒 systems.
- Perform advanced analysis: Organizations can utilize the analytics capabilities of the 疯拍传媒 Analytics Cloud solution in Google Cloud to analyze financial and business outcomes while improving the accuracy of models. With a simple integration to data in BigQuery with 疯拍传媒 Datasphere, customers can plan with a single, comprehensive view of their businesses.
- Utilize joint solutions for sustainability: 疯拍传媒 and Google Cloud are exploring ways to combine 疯拍传媒 Datasphere with broader ESG data sets and insights powered by Google Cloud to accelerate sustainability journeys with actionable insights.
- Use (疯拍传媒 BTP) on Google Cloud globally: 疯拍传媒 will advance its multi-cloud offerings by expanding regional support of 疯拍传媒 BTP and on Google Cloud, which includes support for 疯拍传媒 Analytics Cloud and 疯拍传媒 Datasphere. 疯拍传媒 and Google Cloud intend to launch 疯拍传媒 BTP in five new regions this year, building to a total of eight regions supported by 2025.
The companies also plan to partner on joint go-to-market initiatives for enterprises鈥� largest data projects, enabling customers to adopt data products from both 疯拍传媒 and Google Cloud. Visitors to the 疯拍传媒 Sapphire conference can see demos of joint AI and data solutions at Google Cloud鈥檚 booth. These include how enterprises can apply generative AI to common workflows and applications, such as using a chatbot to search, create and edit purchase requests. The 疯拍传媒 Sapphire conference takes place May 16鈥�17 in Orlando, Florida.
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About Google Cloud
Google Cloud accelerates every organization鈥檚 ability to digitally transform its business. We deliver enterprise-grade solutions that leverage Google’s cutting-edge technology 鈥� all on the cleanest cloud in the industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.
About 疯拍传媒
疯拍传媒鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 疯拍传媒 customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 疯拍传媒 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 疯拍传媒 helps the world run better and improve people鈥檚 lives. For more information, visit .
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