Complementing the 疯拍传媒 Pinnacle Awards, 疯拍传媒’s premier global partner recognition program, the 疯拍传媒 Global LoB Partner Excellence Awards allow more granular recognition for achievements within the specific lines of business.

The three lines of business reward partners in the following six categories: Sales Success Midmarket, Sales Success Large Enterprise, Delivery Quality, Partner Solution Success, Customer Success Management, and Intelligent Enterprise Value Realization. For each category, partners are selected based on data and key performance indicators, ensuring all eligible partners are considered for this prestigious recognition.

Here are the 疯拍传媒 Global LoB Partner Excellence Awards 2024 winners and finalists:

疯拍传媒 SuccessFactors

疯拍传媒 Global 疯拍传媒 SuccessFactors Partner Excellence Award 2024 for Sales Success Midmarket

• Winner: Empleox GmbH
• Finalist: HR Campus AG
• Finalist: EPI-USE

疯拍传媒 Global 疯拍传媒 SuccessFactors Partner Excellence Award 2024 for Sales Success Large Enterprise

• Winner: Accenture
• Finalist: Deloitte
• Finalist: NTT DATA Business Solutions

疯拍传媒 Global 疯拍传媒 SuccessFactors Partner Excellence Award 2024 for Customer Success Management

• Winner: NTT DATA Business Solutions
• Finalist: Deloitte
• Finalist: PwC

疯拍传媒 Global 疯拍传媒 SuccessFactors Partner Excellence Award 2024 for Delivery Quality

• Winner: EPI-USE
• Finalist: Deloitte
• Finalist: Accenture

疯拍传媒 Global 疯拍传媒 SuccessFactors Partner Excellence Award 2024 for Partner Solution Success

• Winner: OpenText
• Finalist: WorkForce Software
• Finalist: Qualtrics

疯拍传媒 Global 疯拍传媒 SuccessFactors Partner Excellence Award 2024 for Intelligent Enterprise Value Realization

• Winner: NTT DATA Business Solutions
• Finalist: Seidor
• Finalist: Al-Watania Information Systems

疯拍传媒 Customer Experience

疯拍传媒 Global 疯拍传媒 Customer Experience Partner Excellence Award 2024 for Sales Success Midmarket

• Winner: All for One Customer Experience GmbH
• Finalist: Cpro Industry Projects & Solutions GmbH
• Finalist: Derga Consulting S.p.a.

疯拍传媒 Global 疯拍传媒 Customer Experience Partner Excellence Award 2024 for Sales Success Large Enterprise

• Winner: Deloitte
• Finalist: NTT DATA Business Solutions
• Finalist: Accenture

疯拍传媒 Global 疯拍传媒 Customer Experience Partner Excellence Award 2024 for Customer Success Management

• Winner: NTT DATA Business Solutions
• Finalist: All for One
• Finalist: Deloitte

疯拍传媒 Global 疯拍传媒 Customer Experience Partner Excellence Award 2024 for Delivery Quality

• Winner: Accenture
• Finalist: NTT DATA Business Solutions
• Finalist: Reply

疯拍传媒 Global 疯拍传媒 Customer Experience Partner Excellence Award 2024 for Partner Solution Success

• Winner: Pricefx
• Finalist: Smart Energy Systems
• Finalist: Mediafly

疯拍传媒 Global 疯拍传媒 Customer Experience Partner Excellence Award 2024 for Intelligent Enterprise Value Realization

• Winner: NTT DATA Business Solutions
• Finalist: All for One Group
• Finalist: Deloitte

Intelligent Spend and Business Network

疯拍传媒 Global Intelligent Spend and Business Network Partner Excellence Award 2024 for Sales Success Midmarket

• Winner: NTT DATA Business Solutions
• Finalist: Seidor
• Finalist: apsolut

疯拍传媒 Global Intelligent Spend and Business Network Partner Excellence Award 2024 for Sales Success Large Enterprise

• Winner: Accenture
• Finalist: Deloitte
• Finalist: apsolut

疯拍传媒 Global Intelligent Spend and Business Network Partner Excellence Award 2024 for Customer Success Management

• Winner: Seidor
• Finalist: NTT DATA Business Solutions
• Finalist: Deloitte

疯拍传媒 Global Intelligent Spend and Business Network Partner Excellence Award 2024 for Delivery Quality

• Winner: Accenture
• Finalist: Deloitte
• Finalist: PwC

疯拍传媒 Global Intelligent Spend and Business Network Partner Excellence Award 2024 for Partner Solution Success

• Winner: Docusign
• Finalist: Icertis
• Finalist: Project44

疯拍传媒 Global Intelligent Spend and Business Network Partner Excellence Award 2024 for Intelligent Enterprise Value Realization

• Winner: Deloitte
• Finalist: Delaware
• Finalist: PwC

1. It is intended to merge Hybris Gesellschaft mit beschr盲nkter Haftung (local court of M眉nchen, HRB 124384) as transferring company in the course of a simplified group merger into 疯拍传媒 SE as acquiring company. Therefore, the assets of Hybris Gesellschaft mit beschr盲nkter Haftung in its entirety together with all rights and obligations are transferred to 疯拍传媒 SE with effectiveness as of 1 January 2024, 0:00 a.m. (鈥渆ffective merger date鈥�). From the effective merger date to the date of the expiry of Hybris Gesellschaft mit beschr盲nkter Haftung pursuant to Sec. 20 para. 1 No.2 UmwG
   all acts and businesses undertaken by Hybris Gesellschaft mit beschr盲nkter Haftung shall be deemed to have been undertaken for the account of 疯拍传媒 SE.

   疯拍传媒 SE is the sole shareholder of Hybris Gesellschaft mit beschr盲nkter Haftung. A merger resolution of the acquiring company 疯拍传媒 SE is not necessary pursuant to Sec. 62 para. 1 sent. 1 UmwG. A resolution of the general meeting of Shareholders of 疯拍传媒 SE on the approval of the merger agreement is also not required because 疯拍传媒 SE as the acquiring company holds the share capital of Hybris Gesellschaft mit beschr盲nkter Haftung in full. Since 疯拍传媒 SE holds all shares in Hybris Gesellschaft mit beschr盲nkter Haftung, the preparation of a merger report, a merger audit and an audit report is not required pursuant to Secs. 8 para. 3 sent. 3 no. 1 a), 9 para. 2, 12 para. 3, 60 UmwG.

2. The stakeholders of 疯拍传媒 SE with a combined holding of one-twentieth of the share capital of the company are herewith advised of their right to request the convention of a general meeting to decide on the approval of the merger (Sec. 62 para. 2 sent. 1, para. 3 sent. 3 UmwG).
3. A resolution of the shareholder鈥檚 meeting of Hybris Gesellschaft mit beschr盲nkter Haftung on the approval of the merger agreement is not required pursuant to section 62 para. 4 sent. 1 UmwG because 疯拍传媒 SE is the sole shareholder of Hybris Gesellschaft mit beschr盲nkter Haftung.
4. As of the date of this announcement, the following documents can be assessed by the links below:
   1. .
   2. The annual financial statements and, where required, the annual reports of the companies who are parties to the merger for the fiscal years 2021, 2022, 2023:

      
      
      
      
      
      

听

疯拍传媒 SE, April 26, 2024

The Board of Directors

• Cloud revenue up 24% and up 25% at constant currencies, supported by 32% Cloud ERP Suite revenue growth at constant currencies
• Current cloud backlog of 鈧�14.2 billion, up 27% and up 28% at constant currencies
• IFRS cloud gross profit up 27%, non-IFRS cloud gross profit up 27% and up 28% at constant currencies
• IFRS operating loss of 鈥撯偓0.8 billion due to a 鈧�2.2 billion restructuring provision
• Non-IFRS operating profit up 16% and up 19% at constant currencies even including higher share-based compensation resulting from strong share price increase
• Outlook 2024 reaffirmed

“We鈥檙e off to a great start in 2024 and we鈥檙e confident we鈥檒l achieve our goals for the year. Looking ahead, we have powerful growth drivers in place 鈥� Business AI, cross-selling across our cloud portfolio, and winning new customers particularly in the midmarket. The strength of our current cloud backlog reaching a record growth rate is a testament to that momentum. Our transformation program is also well on track and will help us to capture this growth and increase efficiency.”

Christian Klein, CEO

听

“In the first quarter we successfully kicked off the implementation of our transformation program thereby allowing us to focus our investments on the Business AI opportunity while decoupling expense from revenue growth. We are also very pleased by the unabated growth momentum of the Cloud ERP Suite, reflecting the market鈥檚 secular shift towards integrated cloud solutions.”

Dominik Asam, CFO

疯拍传媒 Contacts:
Joellen Perry, +1 (650) 445-6780, joellen.perry@sap.com, PT
Daniel Reinhardt, +49 (6227) 7-40201, daniel.reinhardt@sap.com, CET

Click the button below to load the content from YouTube.

Always allow YouTube

Jill Houghton, president of Disability:IN, the world鈥檚 leading nonprofit for business disability inclusion and equality, says leadership culture is key to disability inclusion.

In the latest episode of the AHA! Moments in Diversity & Inclusion video series, 疯拍传媒 Chief Diversity & Inclusion Officer Supriya Jha talks to Houghton about how her first job started a lifelong advocacy for people with disabilities and how accommodations can make all the difference.

In the latest episode of the AHA! Moments for Diversity & Inclusion video series, 疯拍传媒 Chief Diversity & Inclusion Officer Supriya Jha talks to Houghton about how her first job started a lifelong advocacy for people with disabilities and how accommodations can make all the difference.

Click the button below to load the content from YouTube.

Always allow YouTube

Seventy percent of the world鈥檚 population 鈥� 1 billion people 鈥� has an invisible disability, including anxiety, depression, hearing issues, or autism, to name but a few. Houghton, who has a learning disability, is one of them.

Houghton was lucky; accommodations at school meant that she had the extra time needed to process information in exams. But when she took her law school entrance exams, her luck ran out. With no extra time or accommodation, she fell behind. This changed the trajectory of her life. Instead of legal studies, an internship followed. Instead of a career in law, her first job was in Indianapolis, Indiana, placing people born with disabilities into employment.

The AHA! Moment

During her time in Indianapolis, Houghton recalls one client in particular, Erica, and how the job for her 鈥渨asn’t just about a paycheck, but that it was about respect and it was about being included in her community and having friends.鈥� And, says Houghton, it 鈥渨as at that moment that I knew why I existed, and I never turned back.鈥� She has been a disability inclusion activist ever since.

As president of Disability:IN, Houghton has been a driving force in promoting disability inclusion in companies and with the Disability Equality Index (DEI), a tool for measuring and offering best practices for disability inclusion. The DEI analyzes disability inclusion practices and processes in leadership and culture, employment practices, community engagement, and supplier diversity. It also offers advice on how to better disability inclusion.

In 2023, more than 480 companies participated in the DEI, including 69 Fortune 100 companies with more than 14 million U.S.-based employees and nearly 9 million non-U.S.-based employees. 疯拍传媒 was awarded the top score in the 2023 DEI rankings.

Workplace Accommodations and Leadership Culture

Only 5% of employees with a disability choose to disclose, and 疯拍传媒鈥檚 Jha was keen to get Houghton鈥檚 insights on how to create a culture where disabled employees feel that they can articulate their needs and reach their full potential.

Houghton says the solution is twofold. First, leaders must use their platforms to be a disability inclusion ally or have the cultural space to own their identity 鈥� disabled or not. And second, workplace accommodations must be the norm.

Processes for requesting accommodations must be transparent and easy to follow. Managers must clearly understand how to arrange accommodations and, more importantly, budget must be available. If these processes aren鈥檛 easy, there is a risk that talent will be lost and that disabled employees will not have a sense of belonging.

Avoiding Microaggressions and Discrimination

To avoid microaggressions and discrimination against disabled employees, Houghton advocates using the best resource possible 鈥� your own employees, in particular disability employee groups. At 疯拍传媒, there are Employee Network Groups such as 疯拍传媒 HEAR and Friends and Enabled@疯拍传媒.

Disability is a true cross-collaborative task. After all, Houghton concludes, becoming disabled is the 鈥渙ne team that anybody can join at any time in their life.鈥�

疯拍传媒 CEO Christian Klein as well as CFO Dominik Asam will host a virtual analyst conference to present first quarter financial figures, as well as an outlook on the current financial year.

Media representatives may listen in on the virtual analyst conference via Webcast on April 22 at 11:00 p.m. CEST/ 5:00 p.m. EDT, accessible at .

For example, the introduction of low-code/no-code has made application development accessible to everyone in an organization 鈥� with or without a technical background 鈥� to improve experiences for everyone. Just take Dak, the then 12-year-old junior app developer from Massachusetts, who was part of my . With 疯拍传媒 Build solutions, Dak was able to develop all kinds of apps and publish them to a wide audience, such as the 鈥淜nowledge 4 Ever鈥� app that offers kids a playful learning experience during summer break.

Then, there are cloud technologies that further boost accessibility and offer other benefits. Generative artificial intelligence (AI) has put more power into more hands. Another advancement, composable technology, will make it easier for businesses to quickly assemble, reassemble, and compose solutions to meet their needs and those of their customers.

Over the course of my 11-year journey at 疯拍传媒, the 疯拍传媒 Innovation Awards have served as a one-of-a-kind global platform to showcase customers and partners that have used their creativity, teamwork, 疯拍传媒 products, and cloud technologies to achieve remarkable results. This year, though, is a different experience for me. As an executive sponsor of the awards, I鈥檝e had the privilege of experiencing up close what makes this program and the participating businesses so special.

Today, I am thrilled to announce the . Out of 170 businesses, one in three were chosen as finalists and now the winners have been announced. These winners come from various industries and locations worldwide. What all of them share is the use of 疯拍传媒 products and technologies to create innovative solutions for their customers, employees, and communities. Congratulations to all participants for demonstrating remarkable abilities and highlighting the importance of curiosity and continuous learning!

Click the button below to load the content from YouTube.

Always allow YouTube

AI Plays a Critical Role

Generative AI has empowered more people. Many of the participants have utilized 疯拍传媒 Business AI to boost their businesses. Take the winner , one of the world鈥檚 leading suppliers of automotive seat systems, which has leveraged 疯拍传媒 solutions, including 疯拍传媒 AI Launchpad and 疯拍传媒 AI Core, to revolutionize cockpit customization. When personalizing cockpit elements such as seats, door panels, and dashboards, OEMs and customers can see the carbon impact of each choice. By providing and promoting more sustainable and environmentally friendly options, Martur Fompak has decreased carbon emissions by 34% for each seat the company produces. AI has also helped the company increase its efficiency to achieve calculations 50 times faster than with manual methods and accelerate data collection by 75 times.听

Sustainability for a Better World Today 鈥� and Tomorrow

Technology has significantly contributed to improving lives, both within and beyond business contexts. Numerous winners like Martur Fompak have prioritized sustainability. Let us look at one more innovator in this area: .

A producer of high-quality sherries, Gonz谩lez Byass is committed to the circular economy concept of eliminating waste, circulating materials, and regenerating nature. The company deploys sustainable and water-saving agricultural techniques. To assist with eliminating and recycling waste, Gonz谩lez Byass turned to 疯拍传媒 and 疯拍传媒 Responsible Design and Production. The company needed a faster, more transparent way to gather and manage data, specifically around the purchase and use of plastic. With 疯拍传媒 Responsible Design and Production, Gonz谩lez Byass can quickly and effectively monitor, measure, and act on data. The company recovers 99% of the waste generated during production while recycling 100% of paper, cardboard, glass, and plastic.  

Adoption Can Be Challenging

Even top technologies such as AI may need support to gain widespread acceptance. Many of this year鈥檚 winners have been innovative with their focus on adopting 疯拍传媒 technology. is a prime example.

A leader in onshore/offshore wind energy production, Vestas wanted to improve its supplier and partner collaboration and selected 疯拍传媒 for the task. Vestas began its journey with 疯拍传媒 in 2007 by employing 疯拍传媒 ERP Central Component and consolidating to ONE ERP in 2015. Since 2017, the company has been transforming its digital procurement for supplier collaboration with 疯拍传媒 Ariba solutions. Last year, Vestas began to build out its value chain alongside suppliers and partners with 疯拍传媒 Business Network, enabling data transparency and connectivity in finance, production planning, and logistics management. As a result, 6,000 suppliers were onboarded, US$12.5 billion in purchase orders was executed, 350,000 orders were confirmed, and 25,000 advance ship notices were generated, to name a few transactions 鈥� all in 2023. 

I am happy to say that the 2024 疯拍传媒 Innovation Awards honor businesses that have demonstrated their innovation and effective use of 疯拍传媒 products and technologies. They鈥檝e adapted to and met the ever-changing needs of their customers and communities and, as I wrote earlier, achieved remarkable results in diverse areas. Congratulations to all winners! 

The Winners Shine in Seven Categories

If you’re curious about the path to victory for our winners, learn more in this article. Thirty winners were selected, covering the following categories:

• Business Innovator, focusing on transforming the supply chain, processes, or business networks using cloud solutions from 疯拍传媒
• Industry Leader, for employing 疯拍传媒 solutions to address big challenges and change how business is conducted
• Experience Wizard, for achieving business transformation with cloud solutions from 疯拍传媒 to improve employee and customer experiences
• Sustainability Hero, achieving sustainability with leading-edge solutions
• Services Supernova, for outstanding achievements in transforming businesses into sustainable enterprises
• Transformation Titan, demonstrating exceptional innovation and transformational leadership in using 疯拍传媒 Business Technology Platform (疯拍传媒 BTP)
• Partner Paragon, for accelerating the adoption of 疯拍传媒 BTP

Juergen Mueller is chief technology officer and a member of the Executive Board of 疯拍传媒 SE.

疯拍传媒鈥檚 ecosystem plays a key role in our vision to enable every organization and every industry to become a network of intelligent, sustainable enterprises. Through their unique industry expertise, implementation methodologies, complementary solutions, and commitment throughout the Customer Value Journey, partners help customers thrive and succeed with 疯拍传媒.

Across 26 categories in the areas of Customer Success, Intelligent Enterprise Realization, Sustainability, and Social Impact, partners are recognized for their outstanding contributions, exponential growth, and simplification. Through delivering cloud innovations that help customers achieve their goals, these partners exemplify dedication to teamwork and embody our vision for partnering excellence.

Twenty-five of the 2024 winners and finalists were selected from 疯拍传媒鈥檚 wide-ranging partner base, using system-generated data on core metrics and key performance indicators. A steering committee of global 疯拍传媒 representatives reviewed, vetted, and ranked the achievements according to our internal criteria, which aligned with 疯拍传媒鈥檚 communicated business strategies.

The only exception is the Social Impact category, which recognized a partner鈥檚 lasting societal impact by leveraging 疯拍传媒 innovation with concrete results. Partner nominations were evaluated and ranked by a panel of jurors consisting of 疯拍传媒 internal and third-party representatives.

Winners and finalists for all categories will receive a communication package to help them promote their success to their customers, prospects, and the media, including logos for online and physical marketing vehicles. To increase their global exposure, 疯拍传媒 will list the winners and finalists on its Web site for an entire year, in addition to running a comprehensive campaign that promotes these winners and finalists to joint prospects and customers.

Congratulations to the ! We look forward to celebrating your success at 疯拍传媒 Partner Connect and 疯拍传媒 Sapphire.

Karl Fahrbach is chief partner officer at 疯拍传媒.

As CTO, he leads the Technology & Innovation Board area at 疯拍传媒 and has successfully established 疯拍传媒 Business Technology Platform (疯拍传媒 BTP) as the platform for 疯拍传媒 and as an external business unit. In his mandate as CTO, he will prepare 疯拍传媒 for its accelerated cloud growth. In addition to 疯拍传媒 BTP, he is responsible for architecture decisions and innovations across 疯拍传媒 as well as Business Transformation Management with 疯拍传媒 Signavio and 疯拍传媒 LeanIX. Global security and cloud compliance are also part of his responsibility.

鈥淚 would like to thank the Supervisory Board for their trust and am thrilled to continue shaping 疯拍传媒’s technology strategy and driving innovation for our customers around the world,鈥� Mueller said. 鈥淭ogether with our teams, I will continue working with the clear goal of being the number one enterprise application and business AI company.鈥�

鈥淚n recent years, Juergen Mueller and his team have successfully developed 疯拍传媒 BTP and established it as the platform of choice for our customers,” said Professor Hasso Plattner, chairman of the Supervisory Board of 疯拍传媒 SE. 鈥淲e thank Juergen Mueller for his successful work to date and are convinced that he will continue to ensure 疯拍传媒’s innovation capabilities in the future.鈥�

Visit the听. Follow 疯拍传媒 at听.

Media Contact:
Marcus Winkler, +49 6227 767497, marcus.winkler@sap.com, CEST 
; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 疯拍传媒鈥檚 2023 Annual Report on Form 20-F.
漏 2024 疯拍传媒 SE. All rights reserved.
疯拍传媒 and other 疯拍传媒 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 疯拍传媒 SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

Expectations can also be very diverse. End users want their jobs to be made easier and more productive. The typical CIO wants scalability, greater data protections, and a secure IT infrastructure that runs with lower total cost of ownership.

And we 鈥� the cloud software provider 鈥� also have a clear-cut expectation that customers should actually use the software. Otherwise, bold transformation objectives won鈥檛 be met and subscription contracts won鈥檛 be renewed.

Disappointment is often described as the gap between expectations and reality. When software adoption is low and expectations for digital transformation outcomes are high, disappointment is almost guaranteed.

That is why we are making the changes necessary at 疯拍传媒 to increase customer adoption. Adoption is our main lever for increasing customer satisfaction by ensuring we deliver on the promise of large-scale transformation.

A New Ambition for Service Delivery

My goal leading our new Customer Services & Delivery Board area is to make it easier and faster for customers to adopt our solutions. We want to ensure that customers get all the benefits they are expecting out of their large-scale cloud transformation by reducing the hurdles and ensuring long-term value.

We are fully committed to ensuring that new digital opportunities are not only introduced, but also used to their full potential. Our focus is not on “lift-and-shift” to the cloud, but on holistically and actively supporting our customers in their transformation. And we act as customer advocates, trusted partners, and guardians of their interests.

My new Board area will therefore bundle services, including professional services, premium engagements, customer innovations, and customer support. In addition, it will include cloud infrastructure, cloud operations, cloud lifecycle management, and private cloud provision for 疯拍传媒 customers worldwide.

Why Now?

Adoption has always been at the core of our efforts. What鈥檚 different now is that a truly transformative technology 鈥� artificial intelligence 鈥� has emerged and is enabling end users to interact in more natural human ways. This has powerful technological and societal implications.

It is also presenting software providers like us with unique opportunities to enhance adoption. Think how easy (and fun) AI interactions have become. AI innovation is a catalyst for us to enhance adoption, and we are seizing the moment with determined steps toward providing .

But for our valued customers to benefit from all the advantages of 疯拍传媒 Business AI, we really need to be there for them throughout their cloud transformation journey, because AI innovation only happens in the cloud.

What鈥檚 Changing?

We know that cloud customers want flexible and innovative solutions that help them solve their biggest challenges and that can be deployed quickly and consumed easily. For the past 52 years, we have been vested in the success of our customers with the best team of experts in the industry to support them at every point of the customer value journey. That has not changed!

What has changed, however, is that we are putting the power of my new Board area behind the delivery of our solutions, providing governance and support to our delivery ecosystem, and continuously improving our cloud delivery and support methodologies. And we have created a unique opportunity to bring together cloud operations to streamline the entire customer experience.

Our overarching objective is customer satisfaction. We are committed to increasing it through comprehensive and innovative post-sales technical delivery services or partner-led implementations to drive our customers鈥� business transformation and deliver measurable value, which is “business speak” for absolutely delighting them! That鈥檚 how we will ensure organizations can fully realize their new digital opportunities.

Offering Transformation as a Service

We deliver the most complete business transformation suite in the industry. That has been our ambition since launching RISE with 疯拍传媒 some years ago.听With the range of capabilities on offer today 鈥� including RISE with 疯拍传媒, GROW with 疯拍传媒, 疯拍传媒 Signavio, cloud application lifecycle management, 疯拍传媒 LeanIX, and, of course, 疯拍传媒 Business Technology Platform 鈥� we are well on our way to enabling customers to accelerate transformation.

We are committed to optimizing our portfolio for delivery, and we are working on tooling and automation to speed up the process. That鈥檚 how we are reaffirming our promise to provide transformation as a service.听

Closing the Gap Between Expectations and Outcomes

Adoption of our portfolio opens new possibilities for business model innovation along with increased competitiveness, cost savings, and employee satisfaction, while realizing the benefits of new 疯拍传媒 innovations more quickly: essentially all the outcomes organizations are expecting when they set out on the pathway to digital transformation.

So, you could say, we鈥檙e more dedicated than ever to closing the gap between expectations for cloud transformation and the corresponding outcomes.

Thomas Saueressig is a member of the Executive Board of 疯拍传媒 SE, leading Customer Services & Delivery.

“Under Anthony鈥檚 leadership, 疯拍传媒 Investor Relations has strengthened its role as a reliable partner to the financial community. He further enhanced the trusted relationships with our investors that his successor will be able to build on,鈥� said Dominik Asam, member of the Executive Board and CFO of 疯拍传媒 SE. 鈥淲e are grateful for Anthony鈥檚 contributions and wish him well for his next steps.鈥�

Coletta joined 疯拍传媒 in 2006. Prior to taking over the role as chief investor relations officer, he served as CFO of 疯拍传媒 North America, chief controlling officer of Global Sales in the Global Customer Operations team and in several other leading roles in the Americas region. Before joining 疯拍传媒, Coletta held various leadership positions in finance and strategy, including at Siemens and ThyssenKrupp. Coletta holds master’s degrees in economics and applied foreign languages from Sorbonne University in Paris and has extensive international professional experience, including in Europe, Latin America and the United States.

Visit the . Follow 疯拍传媒 at .

Media Contacts:
Joellen Perry, +1 (626) 265-0370, joellen.perry@sap.com, PT
Daniel Reinhardt, 疯拍传媒, +49 6227-7-40201, daniel.reinhardt@sap.com, CET
; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 疯拍传媒鈥檚 2023 Annual Report on Form 20-F.
漏 2024 疯拍传媒 SE. All rights reserved.
疯拍传媒 and other 疯拍传媒 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 疯拍传媒 SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

Here, five 疯拍传媒 employees share about their roles, motivations, and tips for anyone wanting to step into AI. The women 鈥� Khawla Mallat, Camila Lombana Diaz, Xin Chen, Nadine Hoffmann, and Puntis Palazzolo 鈥� span four countries and three areas: Data Science Engineering, Product Management, and AI Ethics.

Data Science Engineering

Dr. Khawla Mallat, Security and Quantum Exploration Team, 疯拍传媒 France

鈥淏e ready to be challenged all times,鈥� says Mallat, if you want to build a career in AI.

Unlike most data scientists at 疯拍传媒, Mallat does not work directly on the product but is firmly anchored in researching and addressing 鈥渟ome of the technical challenges related to AI, namely fairness, explainability, privacy, and security.鈥�

Prior to joining 疯拍传媒 two years ago, Mallat was confronted with the unintended prejudices of face analysis systems. Certain demographic groups, explains Mallat, used to be inadvertently omitted or underrepresented in the underlying data sets, leading to shortcomings in the face analysis capabilities. Such cases highlight the broader issue of bias鈥痠n other鈥疉I applications. In鈥痑reas like HR, she continues, removing personal details in data sets might seem to solve鈥痶he bias issues, but AI can still infer these details.鈥疶his leads to potentially鈥痓iased outcomes and the lack of explainability in AI models makes identification of such biases鈥痙ifficult. Letting data sets like this take root and grow into powerful data models not subject to scrutiny will only magnify the inherent bias or discrimination.

Today Mallat鈥檚 passion for addressing such unfairness aligns well with her role of identifying the inherent risks of AI, educating teams about them, and defining technological solutions to mitigate them.

鈥淲e need to adopt an interdisplinary approach to AI, with experts from ethics, legal compliance, and domain experts, for example, and abstract ourselves from the role of data scientists to succeed,鈥� says Mallat.

鈥淚 love working in AI,鈥� she continues. 鈥淓verything is progressing at an incredible pace so if you want to work in AI, you have to have a certain thirst for knowledge. And, regardless of your role, you must take AI ethics 鈥� regulations and regulatory frameworks 鈥� seriously because these have huge implications not only for 疯拍传媒 but for individuals and societies in general.鈥�

AI Ethics

Camila Lombana Diaz, Responsible AI, Germany

鈥淎I is a mirror of our capacities as humans. And the biggest responsibility for those working in AI is, what do we want to see in that mirror?鈥� explains Lombana Diaz, AI ethics research expert in the AI Ethics/Responsible AI team located in the 疯拍传媒 Business AI growth area.

Lombana Diaz鈥檚 responsibilities include maturing and applying the 疯拍传媒 AI Global Ethics policy, creating and delivering enablement content, defining AI personas and processes, and giving guidance to make responsible AI an operational reality for development, as exemplified in 疯拍传媒鈥檚 AI ethics handbook.

When she joined 疯拍传媒 eight years ago, initially as a UX designer and then a strategic designer, machine learning and AI were core topics. But it became increasingly clear to her that 鈥渦nderstanding the human implications of AI for a responsible and ethical AI demands a human-centric perspective.鈥�

Even though 疯拍传媒 is committed to the ethical development of AI 鈥� developers must now complete AI ethics assessment tasks and a steering committee scrutinizes all high-risk use cases 鈥� Lombana Diaz emphasizes the need to remain focused on the inherent risks and unintentional harms that AI may present. Part of her role is an ongoing assessment of the technology, identifying risks and limitations and communicating them to different teams.

As AI continues to evolve at speed, so do the roles. Lombana Diaz is passionate about seeing AI beyond the confines of a technology-centric perspective. 鈥淎I is now an omnipresent technology shaping our daily lives; hence, we need individuals working in the field who challenge AI technology to be community centric. AI ethics is a space for experimental, open, curious, collaborative, and human-centered individuals,鈥� and, she concludes, 鈥渢he time to step into AI and build a career is now because, unlike the technology, the business of AI, the legal and ethical aspects, are still being shaped.鈥�

Data Science Engineering 

Dr. Xin Chen, 疯拍传媒 HANA Machine Learning, China

鈥淚 have always enjoyed working at 疯拍传媒 since joining nine years ago. I like the work environment and the colleagues here and I really want to encourage others to join us here in AI,鈥� says Chen, data science researcher on the 疯拍传媒 HANA Machine Learning team.

The team works on a toolbox providing different kinds of machine learning algorithms for regression, classification, clustering, and so on for the 疯拍传媒 HANA predictive analysis library.

Part of Chen鈥檚 role is investigating research papers on the latest machine learning algorithms and, together with the team, deciding which algorithms would be beneficial to customers. Once the machine learning algorithms are implemented, Chen and the team evaluate feedback from customers and deliver enhancements.

Recently Chen and her team researched machine learning algorithms investigating notions of fairness. 鈥淔airness is a very hot topic just now,鈥� she says. 鈥淚n mathematics, there are different notions of fairness, but it is still a complex and evolving topic.鈥�

And Chen鈥檚 advice to would-be AI developers? 鈥淐ritical thinking will become even more important to understand what solutions to offer, to make judgements on your own innovations, and to know if the generated output is right or wrong,鈥� she says, reflecting on how this skill will become ever more important for future AI developers.

Product Management

Nadine Hoffmann, 疯拍传媒 Business AI, Germany

鈥淚 translate and I want to fascinate,鈥� says Hoffmann, global AI product manager in the 疯拍传媒 Business AI growth area.

Even after more than 20 years at 疯拍传媒, disruptive ideas and mindset shifts still energize Hoffmann. To be an expert in new technologies, and to be energized and enthused by the constant volume and speed of them, is critical to being successful in the AI product management teams of today because product management is the glue between partners, customers, the field, and development.

鈥淥n the one hand,鈥� says Hoffmann, 鈥湻枧拇� has data scientists, software engineers, and researchers taking our software to the next level. And on the other, there are experts defining the legal and ethical guardrails.鈥� Product management must be fluent in both 鈥渢echnical software speak鈥� and 鈥渃ustomer speak鈥� to understand desires, pain points, and business processes.

Pivoting between these and aligning customer speak with technical software speak is akin to being a听 translator, Hoffmann says. Our software will only meet the requirements of customers if there is a common understanding between the teams responsible for the technological development, the legal teams responsible for ethical and legal compliance, and the customer.

Regardless of the latest innovation, Hoffmann says success in product management is 鈥渘ot only about convincing teams and partners about the ease and positiveness of a technology, but also infusing them with a fascination about it so that they become passionate advocates and are intrinsically motivated to find out more by themselves.鈥�

Data Science Engineering

Puntis Palazzolo, AI Strategist & Ethics Lead, 疯拍传媒 SuccessFactors, U.S.

鈥淭he ethical challenges presented by AI have transcended the scope of individual enterprises, extending beyond entities like 疯拍传媒. It is crucial that we collaborate with others to collectively address AI鈥檚 emerging concerns,” says Palazzolo, who leads the 疯拍传媒 SuccessFactors Data Science team.

The team acts as a consulting service on AI use cases for product teams in 疯拍传媒 SuccessFactors, analyzing the problem, developing code and algorithms, and building proof-of-concepts. Successful AI use cases are then integrated into 疯拍传媒 SuccessFactors solutions.

Much of the data in 疯拍传媒 SuccessFactors solutions is sensitive customer data. With the dramatic increase in generative AI use cases, safeguarding customer data must take precedence, Palazzolo says. 鈥淕enerative AI is a powerful technology that introduces new challenges, such as hallucinations and automated decision-making. In high-risk sectors like HR, we need to explain how we reach certain decisions, especially when we are impacting people鈥檚 lives.鈥�

Palazzolo joined 疯拍传媒 11 years ago and has been based in Palo Alto, California, since 2013, where she represents 疯拍传媒 on 鈥� a collaboration of academia and companies, such as Google and NVIDIA, dedicated to developing safe practices and industry-standard benchmarks to improve AI models.鈥�

Her advice to current and would-be AI practitioners? Follow your passion, be ethical, and make your voice heard while we still have time.

鈥淟egislators alone cannot write AI regulations for us because they do not have a full understanding of its complexities,鈥� she says. 鈥淲e cannot solve all the problems by ourselves, but we must make our voices heard to shape the future of AI.鈥�

Alexa MacDonald is an 疯拍传媒 News editor.

Three teams were selected for outstanding and innovative projects in the categories Go-to-Market, Operational Excellence, and Products and Technology.

In 2023, 115 nominations involved more than 750 employees from 35 countries. Eight teams consisting of 81 employees from around the world made it to the final round.

In honor of the three winning teams, 疯拍传媒 will make donations to three charities selected by the team members. The 鈧�30,000 total donation 鈥� 鈧�10,000 per team 鈥� will be split between , , and .

Click the button below to load the content from YouTube.

Always allow YouTube

Go-to-Market Winner

Reimagined RISE with 疯拍传媒 Business Case with 疯拍传媒 Signavio and 疯拍传媒 Value Lifecycle Manager Integration

When shifting to a cloud-first approach, it can be a challenge to pitch the cloud to customers due to the comprehensiveness of the solution spanning across the entire value chain of an enterprise.

To apply a more streamlined and dependable method for crafting compelling value propositions, the Value Advisory team at 疯拍传媒 implemented the 疯拍传媒 Signavio portfolio of cloud-based business process management solutions within their practice to demonstrate value to customers through data-driven insights.

The team created a system where business metrics from and process performance data from were merged and applied to business KPIs to identify cases of suboptimal performance. This allows customers to more easily see the connection between business outcomes and the process capabilities, supported by data.

The approach offers a robust and repeatable performance diagnostic that can be used to identify, clarify, verify, and amplify value throughout the customer value journey, helping customers better understand the value of the cloud and . The innovation helps build customer trust and intimacy while also helping our business operate at scale. To date, this process-driven value management has impacted more than 190 customers.

鈥淥ur future focus involves enhancing usability and capabilities to comprehensively cover the customer value journey,鈥� Nitin Singh, team leader and Value Advisory principal, says. 鈥淲e extend our sincere gratitude to our leaders for fostering a culture of innovation, our colleagues for experimenting and navigating challenges with us, and prior colleagues whose work paved the way for this journey. We genuinely stand on the shoulders of giants.鈥� 

Operational Excellence Winner

Plutus: Rate Optimization and Management

Cloud services are a critical part of 疯拍传媒鈥檚 recent evolution, with the company dedicating extensive time and resources to seamlessly integrate all essential services into the cloud. This effort aims to enhance customer experiences 鈥� and Plutus serves as the cornerstone of these endeavors.

Plutus, which leverages , is a one-stop solution for major hyperscalers. It鈥檚 crafted to empower lines of business by providing smarter and more efficient advice for optimizing cloud services. Plutus can centralize the management of cost optimization and intelligently navigate users through cloud expenses, providing top-notch recommendations and comprehensive end-to-end management. It caters to users鈥� needs from guidance to execution, helping to ensure cost savings every step of the way.

The Plutus team used cutting-edge technologies to create a 24/7, fully integrated, user-centric cloud service hub and a smooth user interface platform that can operate across various channels. Plutus provides simplified financial operations processes by offering an intuitive interface across all platforms, working to eliminate pricing disparities and provide reliable cost-saving solutions. These efforts strongly emphasize 疯拍传媒鈥檚 commitment to advancing global digital sustainability through innovative enterprise solutions.

The solution uses machine learning to provide smart recommendations. The team also plans to integrate a versatile digital chatbot based on generative AI to help ensure seamless and comprehensive user support in the future.

Plutus allows for a new approach to 疯拍传媒鈥檚 cloud cost optimization strategy, unlocking new avenues for significant cost savings and margin improvements. To date, Plutus has generated over US$920 million in net savings for 疯拍传媒, with projections reaching $1 billion in Q1 2024. It has also achieved and maintained remarkable, best-in-industry cloud utilization and coverage rates 鈥� exceeding 97% and 90%, respectively.

鈥淲inning the Hasso Plattner Founders鈥� Award reflects our dedication to teamwork and innovation,鈥� Donghua Chen, Plutus team lead, says. 鈥淥ur journey to this point has required a lot of hard work. But as we celebrate this achievement, we remain committed to continually analyzing cloud usage to maximize savings for 疯拍传媒 through rate optimization.鈥�

Products & Technology Winner

CAP and capGPT 鈥� 疯拍传媒 Cloud Application Programming Model and Generative AI

The 疯拍传媒 Cloud Application Programming Model (CAP) was started in 2018 as a project to address the lack of guidance for developers building apps on what is now 疯拍传媒 BTP. At first, developers could choose from a huge number of technologies, which made integration with the platform services a relatively high effort.

As a development framework, CAP automatically solves about 80% of the problems backend developers face 鈥� such as multitenancy, expandability, or business features such as localization and translatability. But thanks to CAP鈥檚 domain-driven approach, it is no longer necessary to always change the coding in each of those cases. And for special use cases that CAP doesn鈥檛 cover, the coding can be easily added to build in this functionality. To help safeguard customers鈥� investments, CAP offers the possibility to interchange components, such as runtime or the database, without changing the actual implementation.

CAP, as a centerpiece of Golden Path and , is now an integral part of the consumption experience of 疯拍传媒 BTP. Today, thousands of internal and external developers use CAP to build business applications on 疯拍传媒 BTP, driving higher developer productivity and easier 疯拍传媒 BTP service adoption.

鈥淭his award is a great testament to the hard work and dedication of the whole CAP unit and a recognition of the impact we have both internally as well as for our customers and partners,鈥� Ole Lilienthal, team lead, says.

To make prototyping even easier, in spring 2023, 疯拍传媒 software architect David Kunz applied ChatGPT鈥檚 large language model to writing code for business apps.

capGPT, as the new functionality is called, allows users to write in natural language what they want their app prototype to be able to do. In as little as 30 seconds, they can receive all the code 鈥� which previously had to be written by hand 鈥� and access the prototype to test it. This can not only save experienced developers an amazing amount of time, but can also enable non-developers to create prototypes of the apps they need. capGPT can also generate user interfaces in addition to backend applications. It will soon be available to customers through integration into 疯拍传媒 Build Code as part of AI-development assistant Joule.

鈥淪eeing capGPT go from an idea to a Hasso Plattner Founders鈥� Award winner within a year is a true testament that everything is possible at 疯拍传媒,鈥� Kunz says. 鈥淚 feel very proud and I鈥檓 energized to continue to push the limits of what generative AI can enable.鈥�

Photo courtesy of 疯拍传媒 employee Fateh Kassab

These organizations exemplify resilience and innovation. Despite macro challenges and an unpredictable business climate, they harness technology, culture, and sometimes pure grit to address some of the world鈥檚 biggest challenges. We at 疯拍传媒 are honored to be part of their journey. With our help, they develop business processes, solutions, and services to better serve their customers, operations, and communities around the world.

Real-World Problems, Real-Life Solutions

For the past 11 years, 疯拍传媒 has run the prestigious 疯拍传媒 Innovation Awards, proudly recognizing top global innovators that use 疯拍传媒 solutions to make the world a better place. Our distinguished judges of industry thought leaders, influencers, community members, and 疯拍传媒 experts have carefully reviewed 160 entries to determine the 2024 疯拍传媒 Innovation Award .

These organizations are setting the standards in improving operations across the value chain, boosting employee and customer experiences, shaping a sustainable future, and much more. A huge congratulations to all of our ! I know I speak for everyone involved when I say I can鈥檛 wait to find out this year鈥檚 winners.

30 Winners Across Seven Categories

Judging for the 疯拍传媒 Innovation Awards is based on a few big elements: the creativity of an organization鈥檚 use case, the tangible outcomes, and their innovation in employing AI technologies and cloud solutions from 疯拍传媒. We highlight winners in the following seven categories:

• Business Innovator: This category focuses on how customers are transforming their supply chain, processes, or business networks using cloud solutions from 疯拍传媒.
• Industry Leader: Customers are recognized for employing our solutions to address big challenges in their industries and disrupting the way their industries have traditionally conducted business.
• Experience Wizard: This one focuses on customers achieving tangible business transformation using our cloud solutions to delight their employees and customers.
• Sustainability Hero: To be honored here, customers must be actively committed to sustainability with leading-edge solutions.
• Services Supernova: Customers are recognized for outstanding achievements in transforming businesses into sustainable enterprises. They鈥檝e exceeded their business goals, optimized IT resources, increased user enablement, and improved productivity or learning using RISE with 疯拍传媒 or Cloud Success Services.
• Transformation Titan: How do you become a titan? Demonstrate exceptional innovation and transformational leadership in using 疯拍传媒 Business Technology Platform (疯拍传媒 BTP). Selected customers are employing the full portfolio of 疯拍传媒 products.
• Partner Paragon: This category highlights how partners accelerate the adoption of 疯拍传媒 BTP by developing a monetized application that has been deployed by customers.

Continuing the Celebration

疯拍传媒 Innovation Awards represent an amazing opportunity to learn, be inspired by, and celebrate the unique and innovative ways our customers and partners are making a difference and we look forward to celebrating the winners on April 10!

Do you know of a customer or partner that would be a good candidate for next year鈥檚 疯拍传媒 Innovation Awards? Or do you just want to learn more about the awards, the finalists, and the winners when they鈥檙e announced? Join us and showcase your innovation story! .

Dorit Shackleton is senior vice president and head of Global Customer Adoption and Events Marketing at 疯拍传媒.

It makes me proud to think about the 676 疯拍传媒 colleagues who, in 2023, participated in our pro bono consulting programs, offering their expertise to these visionary social entrepreneurs. As in previous years, this collaboration has proven mutually beneficial, with 74% of our employees reporting a positive, lasting impact on their careers. Furthermore, 96% of the supported organizations and 77% of their beneficiaries have seen significant improvements. These numbers speak volumes about the shared value of our engagement.

But the 2023 SEWF wasn’t just a personal highlight; it marked the beginning of another significant milestone. We announced our investment in the Social Enterprise People and Planet First Verification with Good Market and SEWF. This initiative aims to set a global standard for recognizing organizations prioritizing social and environmental impacts. Social enterprises can now also identify themselves on 疯拍传媒 Business Network, the world’s largest B2B commerce platform. This breakthrough can make it easier for these businesses to explore new business-to-business opportunities while also helping 疯拍传媒 customers achieve their goals of being more environmentally and socially responsible. Saying it鈥檚 a win-win situation is a bit clich茅, but in this case it鈥檚 actually true.

Working with SEWF shows how much we believe in working together and driving towards collective impact. I’ve said it before and I’ll say it again: we can’t do this by ourselves. Working with others is the key to driving the kind of systemic change our world needs. This idea is a big part of what we stand for at 疯拍传媒, and is at the heart of our corporate social responsibility (CSR) strategy.

This idea of working together really comes to life in our collaboration with UNICEF and Generation Unlimited. In 2023 鈥� the fourth year of our partnership 鈥� we set out to make a real difference by not just developing the skills of young people but also finding jobs in the 疯拍传媒 ecosystem. Launching the 疯拍传媒 Educate to Employ program is a big step in that direction. Helping 25 young people get jobs with 疯拍传媒 in each of our pilot countries 鈥� Nigeria, Kenya, South Africa, and the Philippines 鈥� might not sound like a lot, but it’s a huge deal for each of those young people. For them, it’s a gateway to a sustainable livelihood, offering them not just gainful employment but a chance to build a career, achieve financial stability, and make meaningful contributions to their communities and the broader world. It’s about unlocking their potential and enabling them to participate in the digital and green economy. By the end of the year, we saw amazing results. While more than 2,500 had already passed the aptitude test, over 1,000 young people in Africa finished our “Boost Your Career with 疯拍传媒 Skills” course and more than 500 got through the first big part of their training.

But, what’s a year recap without some high-level numbers? Let’s dive into some impressive numbers from 2023. More than 20,000 of our 疯拍传媒 colleagues volunteered over 140,000 hours. Our initiatives reached over 2.8 million young people 鈥� almost half girls 鈥� and supported over 41,000 teachers. Our partner network reached 1 billion people in over 140 countries. These stats are just the tip of the iceberg, showing our big reach and impact together with our partners.

Building on this, our signature partnerships with Africa Code Week, Meet and Code, and Latin Code Week have always been at the heart of our achievements. As we handed over these initiatives in 2023, we took a moment to reflect and evaluate Africa Code Week and Latin Code Week outcomes more deeply. For instance, by empowering 14.6 million participants with the education, knowledge, and ICT skills needed to participate in the digital future, Africa Code Week has increased the likelihood that beneficiaries will realize higher earnings during their working lives. Common Good Marketplace estimates that Africa Code Week catalyzed up to US$1 billion in social value for program participants between 2015 and 2022 based on future increased income.

As we close the chapter on 2023 and look ahead, the journey we’ve embarked upon at 疯拍传媒 CSR is a testament to the power of collective action and shared vision. The stories, numbers, and outcomes shared in our eBook reflect our commitment to making a meaningful difference.

Thank you to everyone who has been a part of this journey. Your passion, dedication, and commitment are what drive us forward.

Alexandra van der Ploeg is global head of Corporate Social Responsibility at 疯拍传媒.

You can access PDF versions of the 疯拍传媒 Integrated Report 2023 and the 疯拍传媒 Annual Report 2023 on Form 20-F at our Investor Relations website . A hard copy of the audited consolidated financial statements can also be requested free of charge by sending an email to investor@sap.com or via phone +49 6227 7-67336.听

Visit the 疯拍传媒 News Center. Follow 疯拍传媒 at .听

About 疯拍传媒

疯拍传媒鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 疯拍传媒 customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 疯拍传媒 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 26 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 疯拍传媒 helps the world run better and improve people鈥檚 lives. For more information, visit .

Note to editors: 
To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.  

For customers interested in learning more about 疯拍传媒 products:  
Global Customer Center: +49 180 534-34-24 
United States Only: 1 (800) 872-1疯拍传媒 (1-800-872-1727) 

For more information, financial community only:
Anthony Coletta, +49 (6227) 7-60437, investor@sap.com, CET
Follow 疯拍传媒 Investor Relations on .听听

For more information, press only:
Joellen Perry, +1 (650) 445-6780, joellen.perry@sap.com, PT
Daniel Reinhardt, +49 (6227) 7-40201, daniel.reinhardt@sap.com, CET
疯拍传媒 疯拍传媒 Room; press@sap.com听

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 疯拍传媒鈥檚 2023 Annual Report on Form 20-F.
漏 2024 疯拍传媒 SE. All rights reserved.听
疯拍传媒 and other 疯拍传媒 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 疯拍传媒 SE in Germany and other countries. Please see for additional trademark information and notices.

疯拍传媒 believes that its shareholders should benefit appropriately from the profit the Company made in 2023. The Company鈥檚 dividend policy is to pay a dividend totaling 40% or more of profit after tax.

The following dates are relevant for the dividend payment:

• Record date for dividend payment: May 15, 2024
• Ex-dividend date: May 16, 2024
• Payment date: May 21, 2024

Elections of Shareholder Representatives to the 疯拍传媒 Supervisory Board

As announced on February 11, 2024, the Supervisory Board has nominated Pekka Ala-Pietil盲 to stand for election at the 2024 Annual General Meeting of Shareholders (AGM) as shareholder representative on the 疯拍传媒 Supervisory Board.

• Dr. h. c. mult. Pekka Ala-Pietil盲 (67), Helsinki, Finland, Chairman of the Board of Directors of Sanoma Corporation, Helsinki, Finland. In case of election, his term would expire in 2026. The Supervisory Board intends to elect him as chair.

Further, the Supervisory Board is announcing the nomination of the following candidate to stand for election:

• Prof. Dr. Ralf Herbrich (49), Falkensee, Germany, Managing director, professor for artificial intelligence and sustainability, Hasso Plattner Institute for Digital Engineering gGmbH, Potsdam, Germany. In case of election, his term would expire in 2028.

Additionally, three candidates have been nominated to stand for re-election:

• Aicha Evans (54), Los Gatos, CA, USA, Chief Executive Officer and member of the Board of Directors, Zoox, Inc., Foster City, California, USA. In case of re-election, her term would expire in 2028.
• Gerhard Oswald (70), Walldorf, Germany, Managing director, Oswald Consulting GmbH, Walldorf, Germany; Associate lecturer, Technical University of Munich, Munich, Germany. In case of re-election, his term would expire in 2026.
• Dr. Friederike Rotsch (51), K枚nigstein im Taunus, Germany, Group General Counsel, Deutsche Bank AG, Frankfurt, Germany. In case of re-election, her term would expire in 2028 and she would continue in the role of Lead Independent Director (LID).

These nominations are in alignment with the Profile of Skills and Expertise, the Supervisory Board鈥檚 Diversity Policy, and the objectives set by the Supervisory Board for its own composition.

Note to holders of 疯拍传媒 ADRs (American Depositary Receipts):
One 疯拍传媒 ADR represents one 疯拍传媒 SE share. The final dividend amount per ADR is dependent upon the euro/US dollar exchange rate. Since 疯拍传媒 SE pays cash dividends on the ordinary shares in euro, the exchange rate fluctuations will affect the US dollar amounts received by holders of ADRs. The final dividend payment by 疯拍传媒 SE to the depositary bank is scheduled for May 21, 2024. The depositary bank will then convert the dividend payment from euro into US dollars as promptly as practicable.

Visit the 疯拍传媒 News Center. Follow 疯拍传媒 at .

About 疯拍传媒

疯拍传媒鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 疯拍传媒 customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 疯拍传媒 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 26 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 疯拍传媒 helps the world run better and improve people鈥檚 lives. For more information, visit .

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

For customers interested in learning more about 疯拍传媒 products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1疯拍传媒 (1-800-872-1727)

For more information, financial community only:
Anthony Coletta, +49 (6227) 7-60437, investor@sap.com, CET
Follow 疯拍传媒 Investor Relations on .

For more information, press only:
Joellen Perry, +1 (650) 445-6780,听joellen.perry@sap.com, PT
Daniel Reinhardt, +49 (6227) 7-40201, daniel.reinhardt@sap.com, CET
疯拍传媒 疯拍传媒 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 疯拍传媒鈥檚 2022 Annual Report on Form 20-F.
漏 2024 疯拍传媒 SE. All rights reserved.
疯拍传媒 and other 疯拍传媒 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 疯拍传媒 SE in Germany and other countries. Please see for additional trademark information and notices.

The new unit oversees the entire value chain for 疯拍传媒 Business AI, from product development and research through to customer implementation. In this new role, effective January 2024, Herzig reports directly to CEO Christian Klein.

Herzig鈥檚 team will collaborate with innovators across 疯拍传媒 to infuse artificial intelligence into every part of the company鈥檚 portfolio. With this new setup, 疯拍传媒 aims to further accelerate the pace at which customers can benefit from groundbreaking business AI solutions and services. The newly established division also underscores the central importance of business AI as a strategic driver for 疯拍传媒鈥檚 ongoing growth.

Herzig鈥檚 team consists of strong leaders, including Walter Sun, who continues to lead all product engineering efforts on business AI, as the global head of AI. Sun moved from Microsoft to 疯拍传媒 in September 2023.

“疯拍传媒鈥檚 increased focus on business AI marks the start of a completely new generation of enterprise innovation, and I鈥檓 honored to have the chance to help customers make the most of this unprecedented opportunity,” said Philipp Herzig, CAIO at 疯拍传媒. 鈥淚 look forward to working with our team, as well as our ecosystem of customers and partners, to drive the development and delivery of relevant, reliable, responsible business AI that fundamentally changes the way business runs.”

Visit the . Follow 疯拍传媒 at .

Media Contacts:
Hilmar Schepp, +49 6227 7-46799, hilmar.schepp@sap.com, CET
Alex Vaught, +1 (206) 678-5712, alex.vaught@sap.com, PST
疯拍传媒 疯拍传媒 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 疯拍传媒鈥檚 2022 Annual Report on Form 20-F.
漏 2024 疯拍传媒 SE. All rights reserved.
疯拍传媒 and other 疯拍传媒 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 疯拍传媒 SE in Germany and other countries. Please see for additional trademark information and notices.

疯拍传媒 and Dr. h.c. Punit Renjen have mutually agreed to part ways because of a difference in perspective on the role of 疯拍传媒 Supervisory Board chair, which Punit Renjen was designated to assume. Punit Renjen has chosen to resign his mandate on the 疯拍传媒 Supervisory Board with effect from the end of 疯拍传媒鈥檚 Annual General Meeting on May 15, 2024.

Pekka Ala-Pietil盲 (67) has an illustrious track record in European innovation and technology and is well-positioned to lead 疯拍传媒鈥檚 ongoing successful transformation. He was President of Nokia Corporation from 1999鈥�2005 and a member of the 疯拍传媒 Supervisory Board from 2002鈥�2021. He was the Chairman of the EU Commission鈥檚 High-Level Expert Group on Artificial Intelligence from 2018-2020 and chair of Finland鈥檚 Artificial Intelligence Programme from 2017-2019. He currently serves on several European corporate boards, including as Chairman of the Supervisory Board of the Dutch multinational location intelligence company HERE Technologies. Mr Ala-Pietil盲 holds honorary Doctorates in Technology from Tampere University of Technology and in Science from the Aalto University School of Business. He lives in Helsinki.

鈥淎fter two decades at the helm of 疯拍传媒 SE, the company I鈥檝e nurtured from its inception, ensuring a successful handover of the leadership baton is paramount to me and crucial for 疯拍传媒鈥檚 continued success,鈥� said Prof. Dr. Hasso Plattner, who has served as Chairman since 2003. 鈥淚n Pekka Ala-Pietil盲, I recognize a leader who not only possesses a profound understanding of our industry and the intricacies of European SE governance, but also one who has been a steadfast ally through many of 疯拍传媒鈥檚 pivotal moments. Before looking ahead, let me also express my deep gratitude to Punit Renjen for his efforts and contributions. His energy level and dedication have been exceptional from the beginning. As we welcome Pekka Ala-Pietil盲, I am filled with confidence that 疯拍传媒鈥檚 Supervisory Board is in the most capable hands. His vision and well-measured approach are exactly what 疯拍传媒 needs to safeguard its future and ensure its ongoing success.鈥�

Pekka Ala-Pietil盲 said, 鈥淚 am grateful to the Supervisory Board of 疯拍传媒 and to Hasso Plattner for the opportunity to rejoin this dynamic European technology leader at such a pivotal time. Thanks to the great people at 疯拍传媒, the company has set the global standard for enterprise technology for more than 50 years and is now a trailblazer in developing and deploying relevant, reliable, responsible Business AI that will fundamentally change the way business runs. I look forward to working together with colleagues old and new to build on 疯拍传媒鈥檚 track record of delivering revolutionary technology that drives real results.鈥�

Visit the 疯拍传媒 News Center. Follow 疯拍传媒 at .

About 疯拍传媒

疯拍传媒鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 疯拍传媒 customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 疯拍传媒 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 26 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 疯拍传媒 helps the world run better and improve people鈥檚 lives. For more information, visit .

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

For customers interested in learning more about 疯拍传媒 products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1疯拍传媒 (1-800-872-1727)

For more information, press only:
Monika Schaller, + 49 6227 7-40763, monika.schaller@sap.com, CET
Joellen Perry, +1 (626) 265 0370, joellen.perry@sap.com, PT
疯拍传媒 疯拍传媒 Room;听press@sap.com

For more information, financial community only:
Anthony Coletta, +49 6227 7-60437, investor@sap.com, CET
James Dymond, +49 6227 7-61823, investor@sap.com, CET
Follow 疯拍传媒 Investor Relations on

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 疯拍传媒鈥檚 2022 Annual Report on Form 20-F.
漏 2024 疯拍传媒 SE. All rights reserved.
疯拍传媒 and other 疯拍传媒 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 疯拍传媒 SE in Germany and other countries. Please see  for additional trademark information and notices.

Being a talent scout sounds like a dream job for many: travelling across the country to watch competitions in your favourite sport and being paid to do so. However, being a scout on the road means hard work. In addition to analyzing increasingly detailed statistical data — such as the number of overplayed players or the likelihood of increasing the goal count — players are scouted live at the stadium or from watching back videos.

Both the current performance and the potential of the player are portrayed as accurately as possible. The aim is to develop a comprehensive picture of the player incorporating team ability, mentality, and other important factors.

鈥淎t a professional club, a four-figure number of scouting reports can be generated during a season,鈥� Fadi Naoum, head of Sports and Entertainment at 疯拍传媒, said at SPOBIS, the largest European sports business event, taking place in Hamburg on January 31 and February 1.

Naoum presented the new AI component for scouting at the conference.

鈥淪quad planners and chief scouts must summarize these reports in such a way that club management can make decisions based on them regarding who should be signed,” he shared. “This was previously a manual process, but now we have been able to extensively automate it, thanks to AI.鈥�

With the help of AI in 疯拍传媒 Sports One, decision-makers in the sports sector now have aggregated performance reports at the touch of a button, as well as comparisons between players. Transfer decisions can be now much faster and more informed.

Large Language Model for Automation

AI is used for the consolidation and targeted processing of unstructured data, which is mostly in natural language. It is capable of considering and processing not only different languages, but also different types of note-taking and writing styles. Behind the AI component for scouting is a large language model (LLM). This deep learning algorithm can perform tasks in the field of natural language processing (NLP).

鈥淲e currently use GPT from OpenAI, but we are also evaluating language models from other providers,鈥� Naoum said. 鈥淭he decisive advantage of the LLM is that commands can be given in natural language and can be varied according to language, text length, or target audience, as needed.鈥�

In Brazil, for example, if a scout prepares manual reports for a specific player in Brazilian Portuguese, he can have the summary generated in German for the management of his German club.

“A typical command could be: ‘Compare the players x and y with regard to their strengths and weaknesses, write a summary and give a transfer recommendation, volume 100 words, answer in German’,” Naoum explained. “Depending on your preference, you can have the result presented as a flowing text or as a management summary.鈥�

Co-Innovation Demonstrates Strength of Generative AI

In collaboration with Hertha BSC, a prototype was first created for the AI-based automated summary and evaluation of scouting reports in 疯拍传媒 Sports One. This prototype was also presented to FC Bayern’s scouting department in order to obtain an initial opinion.

鈥淲e were impressed by the high quality of the results achieved automatically in 疯拍传媒 Sports One using generative AI,鈥� commented Markus Pilawa, head of Scouting at FC Bayern. 鈥淲e expect huge time saving for us and, especially in the hectic transfer period, this can be another advantage for us.鈥�

Timon Pauls, head of Squad Planning & Scouting at Hertha BSC, added: 鈥淭his co-innovation project has very clearly demonstrated the actual strengths of generative artificial intelligence. The player comparisons and summaries of scouting reports that can now be created ad-hoc will be very valuable for our squad planning. 鈥�

In the near future, 疯拍传媒 plans to also use AI technology to enrich the results of scouting reports with information from other sources, including data about matches from external data providers. Integrating AI capabilities into other components of 疯拍传媒 Sports One, including performance diagnostics, training management, and match analysis, is also planned.

疯拍传媒 Sports One with AI-powered scouting reporting is planned to be made available to customers worldwide in the second quarter of 2024.

Top image via FC Bayern Munich

• 疯拍传媒 exceeds non-IFRS operating profit and cash flow outlook for FY 2023
• Cloud revenue up 20% and up 23% at constant currencies for FY 2023, underpinned by 25% cloud revenue growth at constant currencies in the fourth quarter
• Current cloud backlog of 鈧�13.7 billion, up 25% and up 27% at constant currencies
• IFRS cloud gross profit up 23%, non-IFRS cloud gross profit up 23% and up 27% at constant currencies in FY 2023
• IFRS operating profit down 5%, non-IFRS operating profit up 9% and up 13% at constant currencies in FY 2023
• 2024 outlook anticipates accelerating cloud revenue growth
• Planned transformation program including restructuring in 2024 reflects focus on scalability of operations and Business AI
• 2025 non-IFRS operating profit and free cash flow ambition updated to reflect updated non-IFRS definition as well as approximately half a billion Euro of incremental efficiency gains from the program

“疯拍传媒 has delivered: We met or exceeded our outlook for 2023 in all key metrics. Based on a stellar order entry, our current cloud backlog expanded by 27% 鈥� an all-time high. We are confident about the company鈥檚 prospects in 2024. From this position of strength, 疯拍传媒 is opening the next chapter: with the planned transformation program, we are intensifying the shift of investments to strategic growth areas, above all Business AI. Going forward, this will empower us to keep leading with innovation while increasing the scalability of the operating model.”

Christian Klein, CEO

听

“2023 was a year of inflection. We kept our promise and achieved double-digit non-IFRS operating profit growth despite an adverse macro environment. In 2024, we will focus on putting the right gradient of earnings growth in place to deliver on our raised ambition for 2025 and sustain growth and financial performance beyond.”

Dominik Asam, CFO

疯拍传媒 Contacts:
Joellen Perry, +1 (650) 445-6780, joellen.perry@sap.com, PT
Daniel Reinhardt, +49 (6227) 7-40201, daniel.reinhardt@sap.com, CET

The updated 2025 non-IFRS operating profit ambition of approximately 鈧�10.0 billion now reflects share-based compensation expenses of approximately 鈧�2 billion. Based on 疯拍传媒鈥檚 analysis, this profit ambition is materially ahead of corresponding analyst consensus estimates. In addition, the updated 2025 free cash flow ambition of approximately 鈧�8.0 billion is ahead of the latest analyst consensus. 

Ambition 2025

The update of the non-IFRS operating profit ambition includes a reduction by approximately 鈧�2 billion due to the inclusion of share-based compensation expenses under the updated non-IFRS definition, as well as an increase of approximately 鈧�0.5 billion due to anticipated incremental efficiency gains from the transformation program.

By 2025, 疯拍传媒 now expects:

• Non-IFRS cloud gross profit of approximately 鈧�16.2 billion, now including share-based compensation expenses of approximately 鈧�0.1 billion (previously: approximately 鈧�16.3 billion, excluding share-based compensation expenses)
• Non-IFRS operating profit of approximately 鈧�10.0 billion, now including share-based compensation expenses of approximately 鈧�2 billion (previously: approximately 鈧�11.5 billion, excluding share-based compensation expenses)
• Free cash flow of approximately 鈧�8.0 billion (previously: approximately 鈧�7.5 billion)

疯拍传媒 continues to expect:

• Cloud revenue of more than 鈧�21.5 billion
• Total revenue of more than 鈧�37.5 billion
• A share of more predictable revenue of approximately 86%

The 2025 ambition is based on an exchange rate of 1.10 USD per EUR.

2024 Transformation Program: Focus on Scalability of Operations and Key Strategic Growth Areas

In 2024, 疯拍传媒 will further increase its focus on key strategic growth areas, in particular Business AI. It also intends to transform its operational setup to capture organizational synergies, AI-driven efficiencies and to prepare the company for highly scalable future revenue growth.

To this end and to ensure that 疯拍传媒鈥檚 skill-set and resources continue to meet future business needs, 疯拍传媒 plans to execute a company-wide restructuring program in 2024. The majority of the approximately 8,000 affected positions is expected to be covered by voluntary leave programs and internal re-skilling measures. Reflecting re-investments into strategic growth areas, 疯拍传媒 expects to exit 2024 at a headcount similar to current levels.

Restructuring expenses are preliminarily projected at around 鈧�2 billion, the vast majority of which is expected to be recognized in the first half of 2024, impacting IFRS operating profit. Excluding restructuring expenses, the program is expected to provide only a minor cost benefit in 2024. Expected cost savings and re-investments are fully reflected in 疯拍传媒鈥檚 2024 outlook and the updated 2025 non-IFRS operating profit- and free cash flow ambition.

Financial Outlook 2024

疯拍传媒鈥檚 business outlook, which includes the financial outlook 2024 as well as the financial ambition 2025, is based on 疯拍传媒鈥檚 updated non-IFRS definition of profit measures which, beginning in 2024, include share-based compensation expenses and exclude gains and losses from equity securities, net.

Furthermore, the 2024 outlook and 2025 ambition for free cash flow assume all payouts associated with the planned restructuring program will be completed in 2024.

For 2024, 疯拍传媒 expects:

• 鈧�17.0 鈥� 17.3 billion cloud revenue at constant currencies (2023: 鈧�13.66 billion), up 24% to 27% at constant currencies.
• 鈧�29.0 鈥� 29.5 billion cloud and software revenue at constant currencies (2023: 鈧�26.93 billion), up 8% to 10% at constant currencies.
• 鈧�7.6 鈥� 7.9 billion non-IFRS operating profit at constant currencies (2023: 鈧�6.51 billion based on updated non-IFRS operating profit definition), up 17% to 21% at constant currencies.
• Free cash flow of approximately 鈧�3.5 billion (2023: 鈧�5.08 billion). This includes a preliminary 鈧�2 billion estimate for payouts associated with the program, a 鈧�0.2 billion impact from a settlement earlier this year of pre-existing regulatory compliance matters accrued in 2023, as well as a 鈧�0.2 billion adverse impact due to the discontinuation of the 疯拍传媒-triggered financing program.
• A non-IFRS effective tax rate of approximately 32% (2023: 30.3% based on updated non-IFRS tax rate definition).

While 疯拍传媒鈥檚 2024 financial outlook is at constant currencies, actual currency reported figures are expected to be impacted by currency exchange rate fluctuations as the Company progresses through the year.

疯拍传媒 will publish its fourth quarter and full year 2023 results shortly after this release.

疯拍传媒 senior management will discuss these items in more detail during its financial analyst conference call on Wednesday, January 24 at 7:00 a.m. CET/6:00 a.m. GMT/1:00 a.m. EST (Tuesday, January 23, at 10:00 p.m. PST), which will be webcast on the Company鈥檚 website at and will be available for replay.

Visit the 疯拍传媒 News Center.Follow 疯拍传媒 at .

About 疯拍传媒

疯拍传媒鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 疯拍传媒 customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 疯拍传媒 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 26 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 疯拍传媒 helps the world run better and improve people鈥檚 lives. For more information, visit .  

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

For customers interested in learning more about 疯拍传媒 products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1疯拍传媒 (1-800-872-1727)

For more information, financial community:
Anthony Coletta, Chief Investor Relations Officer, +49 (6227) 7-60437, investor@sap.com

For more information, press:
Joellen Perry, +1 (650) 445-6780, joellen.perry@sap.com, PT
Daniel Reinhardt, +49 (6227) 7-40201, daniel.reinhardt@sap.com, CET

Webcast
疯拍传媒 senior management will host a financial analyst conference call on Wednesday, January 24 at 7:00 a.m. CET/6:00 a.m. GMT/1:00 a.m. EST (Tuesday, January 23 at 10:00 p.m. PST), followed by a press conference at 10:00 a.m. CET/9:00 a.m. GMT/4:00 a.m. EST /1:00 a.m. PST. Both conferences will be webcast on the Company鈥檚 website at and will be available for replay.

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 疯拍传媒鈥檚 2022 Annual Report on Form 20-F.
漏 2024 疯拍传媒 SE. All rights reserved.
疯拍传媒 and other 疯拍传媒 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 疯拍传媒 SE in Germany and other countries. Please see for additional trademark information and notices.

It鈥檚 not every day that we have the opportunity to collaborate with an emerging talent who embodies our values of excellence, determination, and social impact. Today, we are proud to welcome Leylah Fernandez, a Canadian tennis player, to the 疯拍传媒 family as our newest brand ambassador.

As part of our longstanding partnership with the , 疯拍传媒 has invested in the promotion and advancement of women鈥檚 tennis for over a decade. Together with Fernandez, we will take our collaboration to new heights as we set out to inspire the next generation of athletes and young girls worldwide.

Who Is 疯拍传媒鈥檚 New Brand Ambassador?

Growing up in Montreal, Canada, Fernandez鈥檚 passion for sports was ignited at an early age and continues now in her pursuit to become a top player in the WTA. At just 21 years old, Fernandez has already proven herself as a force to be reckoned with in the world of tennis. Her journey to the 2021 US Open Tennis Championships demonstrated her skill, determination, and resilience. As an unseeded player, she captivated the world with a remarkable run to the finals. Despite finishing as the runner-up, her performance garnered widespread acclaim among tennis fans and media, unveiling her status as one of the premier players on the WTA tour.

“I am honored to join forces with 疯拍传媒, a company that shares my passion for excellence and creating social impact worldwide,鈥� Fernandez shared. “I am excited to work with a company that has supported the WTA for over a decade and continues to invest in the promotion and advancement of women’s tennis. Together with 疯拍传媒, I hope to inspire the next generation of athletes and young girls around the world.”

Click the button below to load the content from YouTube.

Always allow YouTube

Beyond the Court

Fernandez鈥檚 match style is best described as fiercely competitive and highly engaged. But her impact reaches far beyond the tennis court. Fluent in English, French, and Spanish, Fernandez is a student at Indiana University East, a school that partners with the WTA to help players balance professional play while pursuing an education 鈥� a testament to her commitment to personal growth and development.

Driven by her passion for education and sports, Fernandez鈥檚 dedication to transforming lives is the driving force behind the , a non-profit organization on a mission to make a more impactful world.  The foundation鈥檚 mission is “Let’s Make A More Impactful World,” and her objective is to broaden access to education and sports opportunities for those in need. In partnership with various organizations, Fernandez aims to provide scholarships and sports grants to individuals who display a drive for greatness but lack the necessary resources.

What鈥檚 Next?

Both on the court and off, Fernandez innately represents what 疯拍传媒 stands for: bringing out your best in every aspect of life. With 2024 poised to be a stellar year for Fernandez, we are thrilled to have a player represent the 疯拍传媒 brand and amplify our collaboration with the world鈥檚 largest female sports league.

Join us in cheering on Leylah Fernandez as she represents Team Canada at the 2024 Olympics and takes on top-ranked players on the WTA tour.

As noted in the settlement agreements, 疯拍传媒 conducted a thorough and extensive investigation into historical misconduct and fully cooperated with the authorities.  

疯拍传媒 separated from all responsible parties more than five years ago and has since significantly enhanced its global compliance program and related internal controls. Our significant remediation efforts, combined with our full and proactive cooperation with the authorities, have led to full resolutions of these matters.  

疯拍传媒 has zero tolerance for those who do not adhere to the company鈥檚 compliance policies and procedures. 疯拍传媒 remains vigilant in maintaining the highest standards of ethics and compliance so that, together with a global network of customers, partners, suppliers, employees, and thought leaders, 疯拍传媒 can help the world run better and improve people鈥檚 lives. 

Media Contacts:
Joellen Perry, +1 (650) 445-6780, joellen.perry@sap.com, PT听
Marcus Winkler, +49 (6227) 7-67497, marcus.winkler@sap.com, CET听

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 疯拍传媒鈥檚 2022 Annual Report on Form 20-F.
漏 2024 疯拍传媒 SE. All rights reserved.
疯拍传媒 and other 疯拍传媒 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 疯拍传媒 SE in Germany and other countries. Please see听听for additional trademark information and notices.

疯拍传媒鈥檚 dynamic cloud growth over the past three years, coupled with the development of an industry-leading modular cloud suite, has set the stage for the next phase of innovation and impact.

Starting April 1, 2024, a new Board area will be created to accelerate cloud growth and adoption. This Board area, led by Thomas Saueressig, will be focused on ensuring customers鈥� ability to embrace continuous innovation in the cloud. At the same time, Muhammad Alam will join the company鈥檚 Executive Board, succeeding Thomas Saueressig and assuming responsibility for 疯拍传媒鈥檚 product engineering.

“I am excited that Thomas Saueressig has agreed to take on a critically important new role focused on maximizing potential for our customers in the cloud,鈥� said Professor Hasso Plattner, chairman of the Supervisory Board of 疯拍传媒 SE. 鈥淭homas鈥� demonstrated leadership, expertise and customer focus will be key as he works to build a team responsible for comprehensive value delivery. Muhammad Alam is a visionary leader and a passionate engineer who shares 疯拍传媒鈥檚 commitment to excellence and innovation, and he is well suited to continue driving the success of our product engineering teams. On behalf of the entire Supervisory Board, I wish him a successful start.鈥�

New Board Area Will Focus on Innovation Adoption in the Cloud

Effective April 1, 2024, 疯拍传媒 will put the power of a new dedicated Board area called Customer Services & Delivery behind the company鈥檚 drive to support customers in their cloud transformation journey, accelerate innovation adoption and further increase customer satisfaction. The new Board area will help ensure that customers are able to swiftly adopt and consume innovation, maximize the benefits of the cloud and realize the value of 疯拍传媒鈥檚 integrated portfolio. Saueressig, who joined the Executive Board in 2019, will head the new Board area, building on his success in transforming the 疯拍传媒 Product Engineering organization, re-focusing the portfolio and delivering continuous innovation over the past five years.

鈥淓verything we do at 疯拍传媒, we do for our customers,鈥� said Saueressig. 鈥淲ith Customer Services & Delivery, we establish a new level of attention to our customers’ success. I could not be more humbled to lead this new Board area and this incredible team. Customer Services & Delivery is the place where deep product expertise and strong customer relationships are united as one. Together we will drive innovation adoption and customer satisfaction to new heights.鈥� 

Engineering and Innovation Are the Priorities for New Board Member 

Succeeding Saueressig and assuming responsibility for 疯拍传媒鈥檚 product engineering, Alam will join the company鈥檚 Executive Board, effective April 1, 2024.

Alam joined 疯拍传媒 on January 31, 2022, as president and chief product officer for the Intelligent Spend and Business Network. In this role, he leads the engineering and design teams focused on procurement, travel and expense, external workforce management and 疯拍传媒 Business Network. Prior to 疯拍传媒, Alam worked for 17 years at Microsoft, most recently as corporate vice president of product and engineering for Microsoft Dynamics 365 business applications.

鈥淪ince I joined 疯拍传媒, I have been amazed by the breadth and depth of our product portfolio, our engineering excellence and the tremendous value our engineers create for 疯拍传媒鈥檚 customers,鈥� said Alam. 鈥淚 am truly honored to have been appointed to the Executive Board and thank the Supervisory Board for their trust. Together with the best product and engineering team in the world, we will continue our transformation journey and bring incredible innovation to life across and beyond our solutions for customers.鈥�

Visit the . Follow 疯拍传媒 at .

About 疯拍传媒

疯拍传媒鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 疯拍传媒 customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 疯拍传媒 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 疯拍传媒 helps the world run better and improve people鈥檚 lives. For more information, visit .

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

For customers interested in learning more about 疯拍传媒 products:
Global Customer Center: +49 180 534-34-24
United States only: 1 (800) 872-1疯拍传媒 (1-800-872-1727)

For more information, press only:
Joellen Perry,+1 (650) 445-6780, joellen.perry@sap.com, PT
Marcus Winkler, +49 6227 767 497, marcus.winkler@sap.com, CEST
疯拍传媒 疯拍传媒 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 疯拍传媒鈥檚 2022 Annual Report on Form 20-F.
漏 2024 疯拍传媒 SE. All rights reserved.
疯拍传媒 and other 疯拍传媒 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 疯拍传媒 SE in Germany and other countries. Please see  for additional trademark information and notices.
Please consider our . If you received this press release in your e-mail and you wish to unsubscribe to our mailing list please contact press@sap.com and write Unsubscribe in the subject line.

疯拍传媒 CEO Christian Klein as well as CFO Dominik Asam will host a press conference to present fourth quarter financial figures and 2023 year-end results, as well as an outlook on the current financial year.

Media representatives are invited to join in person or participate in the press conference via Webcast at 10:00 a.m. CET/ 4:00 a.m. ET, accessible at .

Helle Dochedahl and Jim Hagemann Snabe met in the mid-1980s while they were both studying in Aarhus, Denmark. They didn鈥檛 know it back then, but that wouldn鈥檛 be the last time that their paths crossed. In 1993, they met again.

At the time, Snabe was consulting manager at 疯拍传媒 in Denmark, having joined the company three years before as a trainee straight out of university. 鈥淏ack then, 疯拍传媒 was on a big push to expand its business internationally and was hiring young people from around the world. It spent a year training them in Walldorf and then sent them back to their home countries,鈥� says Snabe.

With a year in Walldorf under his belt, he returned to 疯拍传媒 Denmark in April 1991, joining its 25 other employees, half of whom were consultants. A few months later, he was asked if he wanted to take over as consulting manager. 鈥淚 was 24, and the youngest guy there, but after my year in Germany, I had a strong and solid understanding of the systems. Being entrusted so soon with responsibilities like this helped employees grow and was characteristic of 疯拍传媒鈥檚 culture.鈥�

In 1993, Snabe was looking to expand his team of consultants. Dochedahl, meanwhile, was working at a small Danish ERP company. She recalls: 鈥淚 had just had my first son and was on parental leave when I saw the job posting in the newspaper. I had already heard quite a lot about 疯拍传媒 from Snabe and some other friends from university, so it got me thinking.鈥�

At the time, Dochedahl was living in Aarhus with her husband, who also works in the IT industry. But in 1988, 疯拍传媒 had chosen Denmark鈥檚 capital city as the base for its Danish business.

鈥淚f you wanted to make it in IT, you had to go to Copenhagen,鈥� says Dochedahl. She first called her mother, who agreed to help out with childcare. Then she called Snabe, who hired her on the spot. But there was one condition that he had to agree to: 鈥淚 couldn鈥檛 and wouldn鈥檛 leave my son to spend several months training in Walldorf. So I taught myself most of the things that I needed to know, and every so often, I would head to Walldorf for a week.鈥�

When she joined the company in 1993, Dochedahl did not have much to do with the 疯拍传媒 R/2 mainframe program. 疯拍传媒 R/3, the company鈥檚 new client-server software, had launched the year before. And it was with 疯拍传媒 R/3 that the small Danish subsidiary would make history.

Early Days in the Nordics

Let鈥檚 rewind for a moment. From 1987 onwards, 疯拍传媒 was making a name for itself in the Nordics through its marketing and sales initiatives and customer workshops. Joergen Oestergaard, who was managing director of 疯拍传媒鈥檚 Nordic business from its very beginnings in early 1987, created the first business plan for the markets there.

Since the first 疯拍传媒 R/2 systems were quick to sell and implement, and interest among other companies was growing steadily, 疯拍传媒 management and 疯拍传媒 International decided to set up the first subsidiaries in Nordic countries.

In Sweden, 疯拍传媒 Svenska AB opened its doors in February 1988. The Danish office, 疯拍传媒 Danmark A/S, followed a month later. Into the 1990s, it also served customers in Norway, with the Swedish office supporting those in Finland until the end of that decade. From 1984, 疯拍传媒 International, located in Biel, Switzerland, ran 疯拍传媒鈥檚 international business and spearheaded the company鈥檚 global expansion.

The person in charge was managing director Hans Schlegel. Schlegel was there when, in April 1988, everyone from 疯拍传媒 Denmark and 疯拍传媒 Sweden met at a hotel in a ski resort north of Oslo for a five-day Nordic kickoff meeting. They were joined by employees of A/S EDB (Electronic Data Processing), a Norwegian IT company that had by then been operating in the market for 25 years and would partner 疯拍传媒 to help sell the 疯拍传媒 R/2 system and translate it into Norwegian. At the Hotel Storefjell meeting, they worked out how best to coordinate activities, shared their experiences, and learned from each other.

Following that meeting, both subsidiaries went on to flourish. In 1992, for example, 疯拍传媒 Sweden was already generating around $3.6 million (around 30 million Swedish krona) in revenue. And its list of customers included the Swedish national rail operator SJ (Statens J盲rnv盲gar), Ericsson Business Communications, and Skandinaviska Enskilda Banken (SEB) as well as some subsidiaries of German companies.

Reinvention at the Right Time

Jim Hagemann Snabe first encountered 疯拍传媒 R/3 in 1991, and he and the team at 疯拍传媒 Denmark then 鈥渂egan to sell the vision of 疯拍传媒 R/3 to Nordic customers鈥� — even though the product wouldn鈥檛 officially launch until July 1992.

One of the customers that had already implemented 疯拍传媒 R/2 was Finnish chemical company Kemira, which was headquartered in Copenhagen at that time.

As 疯拍传媒 Co-Founder Hasso Plattner recalls in his book Anticipating Change, implementing 疯拍传媒 R/2 at Kemira, a 鈥淯NIX company,鈥� had been 鈥減ainful.鈥� So, he promised them that, 鈥渁s soon as we have a UNIX system, we鈥檒l replace your system.鈥�

In the summer of 1992, that day arrived: Snabe and his team won a new 疯拍传媒 R/3 customer for 疯拍传媒, and, according to Helle Dochedahl, Kemira became 鈥渢he first customer outside Austria, Germany, and Switzerland to go live with 疯拍传媒 R/3.鈥� Though Dochedahl wasn鈥檛 working for 疯拍传媒 at that time, she recalls that, when she later visited Kemira: 鈥淭hey told me the story themselves and how proud they were of being first movers and daring to go for it.鈥�

While visiting Kemira, Dochedahl made a discovery of her own: 鈥淚 spotted some land for sale opposite the Kemira office. We bought a plot and built a house on it, and I鈥檝e lived there ever since. That was 28 years ago now.鈥�

Jim Hagemann Snabe sees the successful implementation of 疯拍传媒 R/3 at Kemira and at other customers in the Nordic countries and around the world from a different angle. 鈥淎t that time, 疯拍传媒 was doing very well with 疯拍传媒 R/2. But rather than simply reap the rewards, it decided to invest heavily in the next generation of solutions. I believe that is partly why 疯拍传媒 is still one of only a small number of European IT companies that are successful. 疯拍传媒 has always been able to reinvent itself from a position of strength, instead of waiting 鈥� like many of its competitors 鈥� until it鈥檚 almost too late.鈥�

Meet the 2023 finalists in the Products and Technology category.

capGPT 鈥� Create Business Apps with Generative AI

A mixture of fright and thrill rippled through the tech community when AI chatbot ChatGPT entered the stage in December 2022, setting new standards for generative AI. In Walldorf, Germany, 疯拍传媒 software architect David Kunz immediately wondered whether ChatGPT鈥檚 large language model could be applied not only to answering questions about everything and anything, but also to writing code for apps.

鈥淭o build 疯拍传媒 extensions running on 疯拍传媒 Business Technology Platform (疯拍传媒 BTP) 鈥� even if it鈥檚 just to build a prototype 鈥� requires a lot of deep knowledge, including learning programming languages,鈥� Kunz explains. 鈥淓ven for experienced developers, it can take up to a week to complete a prototype.鈥�

Still, his suggestion of having a large language model like ChatGPT generate apps was met with skepticism.

“‘That鈥檚 too ambitious,’ was what everyone thought at the time,鈥� Kunz remembers. 鈥淭o be honest, this feedback was justified. I was not at all sure it was going to work. But I knew the general direction steps had to be taken in.鈥�

Click the button below to load the content from YouTube.

Always allow YouTube

Breakthrough on a Friday night

The idea never left him. One Friday evening in spring 2023, Kunz sat down and started to work through the steps he had outlined in his proposal earlier.

At half past midnight, he sent out a video of the successfully completed process to his colleagues. From there capGPT made its way 鈥� in a refined form able to generate not only backend applications, but also user interfaces 鈥� to CTO and Executive Board Member of 疯拍传媒 SE Juergen Mueller鈥檚 疯拍传媒 Sapphire keynote. 

鈥淭he support I received was amazing,鈥� says Kunz, who now divides his time between capGPT and his role as an architect with the CAP team. capGPT has been adopted by many 疯拍传媒 developers for their own generative AI projects. 

capGPT allows users to write down in natural language what their app prototype should be able to do, receive all the code 鈥� which previously had to be written by hand 鈥� in as little as 30 seconds, and access the prototype to test it. This not only saves experienced developers an amazing amount of time, but also enables non-developers to create prototypes of the apps they need.

鈥淔rom experienced developers spending a week to build a prototype to anyone spending 30 seconds 鈥� that鈥檚 what capGPT does,鈥� Kunz says. 鈥淎nd by just looking at the code, it鈥檚 impossible to tell whether it was written by a human or by the machine.鈥�

CAP 鈥� The 疯拍传媒 Cloud Application Programming Model

When 疯拍传媒 Cloud Platform became available, there was a hot debate going in the 疯拍传媒 developer community on how to best build applications on top of it.

Developers could choose from a huge number of technologies, but there was a general lack of guidance. Also, integration with the platform services required a relatively high effort.

Ole Lilienthal, senior development manager for 疯拍传媒 Cloud Application Programming, says: 鈥淲e realized that, regardless of the business problem their app was supposed to solve, each developer and every development team was facing similar efforts when integrating with all the existing cloud services the platform offered.鈥�

With the 疯拍传媒 Cloud Application Programming (CAP) Model, Lilienthal and his team hit the bull鈥檚-eye.

Started in 2018, the project was aiming for a programming model that could guide developers when building apps on 疯拍传媒 Cloud Platform, which has evolved into what is now 疯拍传媒 Business Technology Platform.

Click the button below to load the content from YouTube.

Always allow YouTube

Safeguarding Customers鈥� Investments and Increasing Speed and Productivity

鈥淲ith CAP as a development framework, we wanted to automatically solve about 80% of the problems every backend developer is facing,鈥� Lilienthal explains.

Typically, those problems include multi-tenancy, expandability, or business features such as localization and translatability. But thanks to CAP鈥檚 domain-driven approach, it is no longer necessary to always change the coding in each of those cases. As for special use cases that CAP doesn鈥檛 cover, the coding can be easily added to build in this functionality.

鈥淭his has been a huge improvement to the productivity and speed of developers and also to the alignments between development teams,鈥�  Lilienthal says.

To help safeguard customers鈥� investments, CAP offers the possibility to interchange components, such as runtime or the database, without changing the actual implementation.

As they saw the advantages CAP offers, internal 疯拍传媒 developers started to migrate from their existing stacks. External feedback has been particularly good, leading over time to the forming of a wide external community around CAP.

The team 鈥� located mostly in Walldorf and Bangalore, India 鈥� took a couple of already existing innovations and created something new, and then brought it to the next level. In a world of rapidly changing cloud technologies, the 疯拍传媒 Cloud Application Programming Model can accelerate development and safeguard customers鈥� investments.

疯拍传媒 Ariba Category Management

Traditionally, procurement challenges involve minimizing costs, sustaining quality, and ensuring on-time delivery. But in an increasingly volatile world, procurement goals have evolved to be more complex, as they now involve running in a sustainable and socially responsible manner.

鈥淐ategory management is one of the leading practices that help procurement drive efficiencies,鈥� says Lincy T. Elizabeth, product manager for 疯拍传媒 Ariba Category Management, 疯拍传媒 Labs Bangalore. 鈥淚t allows organizations to categorize spend, focus on consolidation, and enhance efficiencies with a holistic view of all the requirements in terms of goods and services that are needed across multiple departments, regions, and geographical locations.鈥�

鈥淗owever, what has always kept category management from reaching its full potential is that it is a manual and data-intensive exercise that results in isolated offline strategy documents disconnected from execution systems,鈥� Elizabeth says. 鈥淚t seldom translates to successful execution and strategy compliance.鈥�

This is where the 疯拍传媒 Ariba Category Management solution comes in: it can digitize this entire process.

Click the button below to load the content from YouTube.

Always allow YouTube

Positioning Procurement as an Enabler of Digital Transformation

Data analysis is key in this process, so instead of having to drill down to find information, 疯拍传媒 Ariba Category Management can serve up data intelligently. It features a guided process leveraging analytics, generative AI, and modular tools 鈥� helping to make an otherwise complex, time-consuming process into a streamlined one.

Customers have acknowledged the need for digitized category management and the value that this solution brings them.

鈥淭his is very evident in the solution鈥檚 inclusion in renewal discussions and the subsequent wins,鈥� Elizabeth says. 鈥淚n fact, most customers we speak to see category management as one of the top drivers for digital transformation in their procurement organization.鈥�

疯拍传媒 Ariba Category Management can empower procurement to be a catalyst in an organization’s journey towards becoming an agile, intelligent, and sustainable enterprise.

鈥淲e saw the untapped opportunities in the manual process of category management and sprang into action,鈥� Elizabeth explains. 鈥淥ur team underscores 疯拍传媒鈥檚 innovative spirit as we brought this innovation to our customers in just under two years. We’re immensely proud to see the value it can provide to customers in the longer run.鈥�

Top photo courtesy of 疯拍传媒 employee Hitesh Deka

Since its inception in 2013, 疯拍传媒 AppHaus has been a hub for fostering a culture of human-centered innovation. With the help of design and architecture thinking, the global team aims to bring sustainable customer solutions into the hands of people. On November 28, 2023, 疯拍传媒 AppHaus opened its doors to customers, 疯拍传媒 AppHaus Network partners, analysts, guest speakers, and 疯拍传媒 colleagues to not only celebrate the past decade of successful customer co-innovation but also allow for a look into the future.

10 Years 疯拍传媒 AppHaus, 10 Years Successful Customer Innovation

The evening kicked off with a by Juergen Mueller, CTO and member of the Executive Board of 疯拍传媒 SE. He congratulated the 疯拍传媒 AppHaus team on their ability to stay curious, flexible, and at the forefront of new technologies, all while maintaining a focus on 疯拍传媒鈥檚 customers and partners.

After a warm welcome, Anja Schneider, SVP T&I COO, handed over to Andreas Hauser, SVP and head of 疯拍传媒 AppHaus Network. In his keynote, he focused on the team鈥檚 ability to constantly adapt to a changing and evolving technology landscape. Through stories and anecdotes of customer projects, he showcased how the team initially started working on user experience (UX) improvements 10 years ago. He continued describing how it is now focusing on helping customers identify specific use cases for generative artificial intelligence (AI) built with , keeping the human in the center, and designing new methodologies that can empower teams to empathize with end users, identify their pain points, and co-create solutions that can truly address their users鈥� needs.

Before closing his keynote, Hauser shared his personal moment of gratitude. A few weeks back, Tim Brown, chair of IDEO, who brought design thinking into the business world two decades ago, congratulated 疯拍传媒 AppHaus, saying 鈥淐ongratulations to 10 years of 疯拍传媒 AppHaus! It is remarkable what you achieved. All your competitors tried it, but you succeeded.鈥� This quote builds the bridge to when Professor Hasso Plattner, chairman of the Supervisory Board of 疯拍传媒 SE, introduced design thinking to 疯拍传媒 in 2004.

The Power of Collaboration

To bring together diverse perspectives and expertise, 疯拍传媒 AppHaus invited customers, analysts, and partners to participate in a panel discussion. Their different views served as a catalyst for meaningful conversations and provided good advice and insights. Here鈥檚 what the panelists had to say.

鈥淲hen working with the 疯拍传媒 AppHaus team, we noticed that they came to help, not sell, in the first place. Until today, our most successful digital solution we have at Rolls-Royce Power Systems is the one we jointly developed with 疯拍传媒 AppHaus.鈥�

鈥� Daniel Eberle, vice president of Digital IT
at Rolls-Royce Power Systems AG

鈥淚 think we must empower every employee to become an innovator. The mindset 疯拍传媒 AppHaus conveys and the tools provided are supporting this mission. Furthermore, we must encourage future thinking since it is the best way to create the desired future for all of us.鈥�

鈥� Harriet Kasper, researcher at Fraunhofer IAO

“Thanks to the collaboration with the 疯拍传媒 AppHaus team that facilitated a very helpful generative AI exploration workshop, D枚hler was able to design and build a solution with 疯拍传媒 Business Technology Platform and generative AI that revolutionized how we manage our extensive product portfolio. What鈥檚 more, the new solution also streamlines the process both for our customers and sales teams. The generative AI workshop was a crucial turning point, expanding our understanding of challenges beyond just technology. This partnership has not only improved our efficiency but also opened new avenues for innovation and customer engagement.鈥�

鈥� Pierre Wiese, member of the IT Leadership team and
head of Business Applications Commercial &
Group Management at D枚hler Group

鈥淗uman-centered innovation, as pioneered by 疯拍传媒 AppHaus, is what truly differentiates 疯拍传媒 to its customers. Everything must be designed, from our products and services to how we engage with the market. As technologists, we often focus on what technology can do. With human-centered innovation, the focus shifts to what humans can achieve with technology. It is the application of technology and not the technology of applications that is important.鈥�

鈥� Paul Saunders, head of Product Strategy and chief evangelist
of Cloud ERP for 疯拍传媒, former lead analyst for 疯拍传媒 at Gartner

鈥淎s an 疯拍传媒 partner with a clear focus on the topics of user experience and 疯拍传媒 Business Technology Platform, we never completely fit into one of the established partner categories. With 疯拍传媒 AppHaus Network, this really changed. Finally, we found a home for our UX activities within the 疯拍传媒 ecosystem. Together as a network with more than 15,000 people, we have a lot more power to follow our mission: to convince customers of the great benefits of human-centered innovation.

鈥� Christian Heinrich, member of the Executive Board of sovanta AG,
疯拍传媒 AppHaus Network partner, Marketing & Solutions,
Experience Management, and Design Labs

“As dedicated member of the 疯拍传媒 AppHaus Network community, we at AGILITA take pride in the collaborative spirit that inspires us within this dynamic network. It’s a platform where ideas flow, methods elevate, and innovation is cultivated. Together we rise, fueled by the collective strength of shared insights and methodologies, bringing the transformative power of 疯拍传媒’s cloud innovations with 疯拍传媒 BTP to our customers, crafting a future where ingenuity knows no bounds.”

鈥� Sandra V枚ller, CEO and founder of AGILITA AG,
疯拍传媒 AppHaus Network partner, Switzerland

A Look into the Future of Generative AI with Aleph Alpha

A special guest one evening was Jonas Andrulis, CEO of the Heidelberg startup . He gave a talk on his view of the possibilities and constraints the current rise of generative AI brings.

疯拍传媒 AppHaus, as an incubation hub for new technologies and methodologies, has already developed a format that aims to explore and identify opportunities for specific business use cases together with customers.

Work Hard, Play Hard

疯拍传媒 AppHaus has achieved remarkable milestones over the past decade, thanks to the unwavering dedication, hard work, and collaborative spirit of its team and network. To express gratitude and celebrate this success, 疯拍传媒 AppHaus invited current team members, alumni, and 疯拍传媒 AppHaus Network partners to an afterwork party on November 29. With Music@疯拍传媒 setting the tone, the evening was filled with lively conversations, infectious laughter, and lots of dancing.

The 疯拍传媒 AppHaus team showcased their combined creative power by transforming the workshop space of 疯拍传媒 AppHaus into a stage, a vibrant dance floor, and, on the third day, an interactive exhibition showcasing the different innovation methodologies. From designing the decorations to orchestrating the entire anniversary week, the whole team made all the different events come to life. Typical for the 疯拍传媒 AppHaus team, it was also a testament to the belief that those who work hard are allowed to have a great time!

The Only Constant Is Change

In her closing remarks, panelist Harriet Kasper shared her observations: 鈥淵our customer focus was the only constant while everything else changed. [鈥 Innovation initiatives need to evolve and adapt. They require more change than other parts of the organization. To me, 疯拍传媒 AppHaus represents a certain mindset. You can sense and observe this mindset, always adapting and transforming. This is a great example, especially coming from a company like 疯拍传媒, which wouldn’t be the first to come to mind when you think of innovation.鈥�

Looking back on 10 years of innovation work and a week of celebrations, one thing is clear for the 疯拍传媒 AppHaus team: although external factors, such as the strategy or technological landscape, might have changed, the way 疯拍传媒 AppHaus works, placing the human in the center and making innovation real with 疯拍传媒 products and technologies, has never changed. It will certainly be exciting to see what the future holds.

Click the button below to load the content from YouTube.

Always allow YouTube

capGPT is a Hasso Plattner Founders鈥� Award 2023 finalist in the Products & Technology category.

Meet the team and find out how their innovation is helping 疯拍传媒 generate business applications within seconds by using generative AI and saving time when building an initial prototype.

Learn more about the Products & Technology category finalists.